InnovaBuzz Newsletter 20 May 2020

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

Glenn Twiddle, Building Relationships Before Selling

In this episode, our guest is Glenn Twiddle whose history includes being a Real Estate Agent, Sales Manager, Sales Trainer, Real Estate Principal, and Business owner, and Clinical Hypnotherapist. He started as a Salesperson and quickly became a number 1 salesperson in the competitive inner-city Brisbane apartment market.

Glenn has trained and mentored thousands of real estate agents. He now teaches Real Estate Agents a step by step, fill in the blanks system for becoming the #1 Real Estate Agent in their area, in 3 years or less, no matter where they are starting right now.

In our discussion, Glenn talked to us about:

  • How to use Facebook Ads to learn about our target audience and focus our marketing
  • Giving value without expectation​​
  • Creative ways to build relationships before selling

Listen to the podcast to find out more.

Patty Dominguez, Positioning Your Business Uniquely and Prolifically

In this episode, our guest is ​Patty Dominguez a business growth strategist and brand positioning expert. Patty helps small business owners achieve “Category of One” status through the power of Prolific Positioning. She is passionate and driven to inspire her clients to discover their uniqueness in the marketplace, leverage strategies for their business growth so they can establish a strong value proposition, increased revenues and a better position in their niche.​

In our discussion, Patty talked to us about:

  • Her positioning to profit framework that involves both external as well as internal elements
  • Why mindset is so important to how we position ourselves
  • How your business results will always meet your identity

Listen to the podcast to find out more.

Broken Customer Journeys [The Pothole Oracle] — Tales of Marketing Transformation #010

Have you tested your OWN customer journeys?

Yes, all of them.

You see, until you experience what your customers experience, all the understanding you’ve developed with your Empathy Mapping work from the last episode will not bear fruit.

In this episode, I want to talk about your customer journeys — what, I hear you asking, there are many? Yes, sure are! I also want to explore where they could be broken!.

Listen to the podcast to find out more.

”Lunchtime” Workshop — Podcasting: A Profitable Marketing Tool

Podcasting is an excellent and affordable way to promote your business, connect with influencers, and establish yourself as an expert in your field. It can also be great fun!

And, if you are clever and strategic, podcasting can become a fundamental pillar of your marketing and offer a whole range of opportunities to help your target audience and add to your business income.

In this workshop you’ll learn:

  • the advantages to your business of podcasting
  • using podcasting as a strategic marketing tool
  • steps to get started with your own podcast

If you want an innovative and easy marketing strategy for your business, one that is effective, fun and highly profitable, then this event is for you!

We can schedule it a time that is convenient for you.

Join here →AEST Morning Timeslots

Join here → AEST Evening Timeslots

George Bryant, The Lighthouse Method

Recently, we recorded Episode 300 of the InnovaBuzz Podcast and it was a privilege to welcome back to the show George Bryant to talk about the Lighthouse Method, human-centered marketing, customer journeys. “A little empathy goes a long way!”

Here is a little taster of what proved to be a totally awesome marketing masterclass — the full episode will be published in June. If you’d like to get early access to the recording as soon as we’ve edited it, you need to do 3 things -

  1. Listen to InnovaBuzz Episode 226 with George Bryant,
  2. Give the podcast a review on Apple Podcasts, and
  3. Post a screenshot of the review on our Marketing Transformation Facebook Group, with the word LIGHTHOUSE2 and we’ll share early access with you. https://www.facebook.com/groups/marketingtransformation/

Join our Marketing Transformation Community and access our Marketing Master Mini-Class.

​Podcasting for Remote Teams: Using Audio to Connect, Engage & Inform

The Podcast Host

It might not be exactly by choice, but remote working is fast becoming the new normal. One of our greatest worries, though, is a real drop in engagement and connection amongst staff.

Can your people feel part of a team and stay motivated when they’re not spending time together every day?

There’s actually one way in which they can: through audio.​

Keep reading to learn more about podcasting for remote teams, and how it can help you in these crazy times!​

Read the article to learn more.

Six Core Needs — Overview & Recap

NLP Matters Podcast

We learned about the Six Core Needs Model, that was developed by Tony Robbins, as a simple and clear structure that reveals one of the most profound unconscious driving forces to human behaviour.

The Six Core Needs are certainty, variety, significance, love and connection, growth, and contribution.

In this episode of the NLP Matters Podcast, let’s explore how they all play together in our lives and in the lives of the people around us.

Listen to the podcast to learn more.

Checking In on Your People

CQ for Global Leaders Podcast

Checking in on your people shows that you care. It also builds trust.

In this episode of the CQ for Global Leaders Podcast, Dr. Tom Verghese talks about why it’s important for leaders to check in with their teams especially in times of uncertainty and how they can do that in a way that deepens their relationship with their team members.

Listen to the podcast to learn more.

UP NEXT ON INNOVABUZZ PODCAST

We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Great insights from John Andrews of Photofy about retail transitioning and customer service, as well as Gino Wickman about the Entrepreneurial Leap. Watch out for these episodes to publish next week.

That’s all for this week.

Remember to BE AWESOME and KEEP INNOVATING.

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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients