InnovaBuzz Newsletter 22 April 2020

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

Kevin Perlmutter, The Science of Emotion and a Desirable Brand

In this episode, our guest is Kevin Perlmutter. Kevin is a brand strategist and leadership advisor. As Chief Strategist & Founder of Limbic Brand Evolution, he helps companies focus their brand strategy, strengthen customer relationships, evolve business plans, offerings, communications and customer experience — all through the lens of emotion and motivation to improve brand engagement and customer loyalty.​

By bringing behavioral science approaches and insights into the work, Kevin’s able to create effective and actionable results for his clients. He is fascinated by the science of emotion, its well-documented power, and one question above all others: How do you want people to feel?

In our discussion, Kevin talked to us about:

  • Emotionally connecting with your customers and how to use that emotional connection to uncover unmet and often unconscious needs
  • Customer Experience Orchestration
  • Finding out what makes you desirable as a brand

Listen to the podcast to find out more.

J Scott Christianson, Artificial Intelligence and Human Interactions

In this episode, our guest is J Scott Christianson,an assistant teaching professor of management at the Trulaske College of Business, where his interests are focused on the impact of technology on society and human well-being.

Prior to joining the college, Scott was a business owner with decades of experience in videoconferencing technology, project management, and information technology. Scott has worked on hundreds of information technology projects and remains actively involved in information technology initiatives and startups. He also serves on the leadership team for the MU Center for the Digital Globe.

In our discussion, Scott talked to us about:

  • Application of artificial intelligence and machine learning in medicine, taking care of the analysis, and to allow more human interaction
  • The dangers of artificial intelligence and machine learning, and how companies that collect data use that to influence our behaviour
  • How artificial intelligence and machine learning could enable alternative education models.

Listen to the podcast to find out more.

4 Ways to Promote Your Business with Video While Social Distancing

Business owners are staying home. Customers are staying home. For now, at least, this is the reality of the COVID-19 crisis. As a society, we may have stopped socializing, but we haven’t stopped spending.

According to a survey of over 1,000 consumers, 58% of consumers visit a brand’s social media pages before visiting their website. For the foreseeable future, your social media presence is your storefront.

Whether you’re on online business or if you have a brick and mortar store, now is the time to step up your efforts on social. Here are 4 ways that you can promote your business with video while social distancing.

Read the article to learn more.

George Bryant, The Lighthouse Method

This week we recorded Episode 300 of the InnovaBuzz Podcast and it was a privilege to welcome back to the show George Bryant to talk about the Lighthouse Method, human-centered marketing, customer journeys. “A little empathy goes a long way!”

Here is a little taster of what proved to be a totally awesome marketing masterclass — the full episode will be published in June. If you’d like to get early access to the recording as soon as we’ve edited it, you need to do 3 things -

  1. Listen to InnovaBuzz Episode 226 with George Bryant,
  2. Give the podcast a review on Apple Podcasts, and
  3. Post a screenshot of the review on our Marketing Transformation Facebook Group, with the word LIGHTHOUSE2 and we’ll share early access with you.

Join our Marketing Transformation Community and access our Marketing Master Mini-Class.


A Time to Lead — Imagine Being Part of the Solution

This is NOT advice — since we are all making this up as we go along!

Here are our recent thoughts:

  • The Trouble with the Future
  • How Are You Feeling?
  • Charge Fully Before Using

Let’s continue the conversation — subscribe now to our video channel or private podcast.

The Six Core Needs

NLP Matters Podcast

With the continued extreme uncertainty we face in this 2020 world, there are lots of unusual behaviours that we can observe in our communities now.

Things like people hoarding particular grocery items or perhaps on a more domestic front, people might be a bit more grumpy than normal or perhaps a bit more lethargic than normal. Some people may even be a bit more energetic than normal. We’re noticing that people’s behaviors are changing in this environment.

In this episode of the NLP Matters Podcast, Joanne talks about the Six Core Needs, which is another fundamental model that provides powerful insight into why people do what they do.

Listen to the podcast to learn more.

The First 90 Days

CQ for Global Leaders Podcast

Research shows that the most amount of time wasted when moving on to a new role is during the transition period.Leaders who are able to transition more quickly become more successful in their roles.​

In this episode of the CQ for Global Leaders Podcast, Dr. Tom Verghese talks about transitioning into new roles and why the first 90 days in leadership is crucial to the success of any leader.​

Listen to the podcast to learn more.


We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Insighful conversations with Anthony Sarandrea of SiteFlood about attracting customers online and Odette Barry of Odette & Co. about finding your story and PR.

That’s all for this week.





Weekly InnovaBuzz Newsletter — — a roundup of what’s new in Digital Marketing, Content Marketing, Information Marketing, Website Development, Leadership and Innovation.

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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients

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