InnovaBuzz Newsletter 22 August 2018

Welcome to your weekly InnovaBuzz newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Colin Gray, The Podcast Host

I’m really excited to have on the InnovaBuzz podcast as my guest today, Colin Gray, Founder of, host of the Podcraft Podcast, speaker and educator.

I’ve been a listener to Podcraft for a couple of years and have learnt a lot from it, that we are using in our podcast; so I was really pleased to welcome Colin to the InnovaBuzz podcast.

We had a lot of fun discussing

  • The benefits of podcasting and using podcasting as a marketing tool, for education and training and as one of the three pillars of your content marketing.
  • The learning structure to keep people engaged and have them take action
  • Finding your unique combination of skills

Listen to the podcast to find out more.

How to Find Your Target Market So Content Sticks (Guaranteed Success)

by Tommy Walker

You hear it all the time: “learn how to find your target market and create interesting content.”

But there’s severe lack of useful material on identifying and deconstructing target markets to create a sustainable online content campaigns.

This is either because:

A) Everyone already understands how to find their target market or

B) Few people are really identifying their target market, but the buzz phrase is fun to repeat

The truth is, there is such a wealth of information about your target market analysis that once you understand how to tap it, analyze it and create for it, it’s difficult not to create content that “sticks”. Read on for some amazing tips and strategies to get you started.

Read the article to learn more.

Content Repurposing Ideas: The Periodic Table of Content

by Andy Crestodina

Content is made up of pieces. And pieces can be broken down into smaller pieces or combined into larger pieces, just like the elements on the Periodic Table.

Thinking about content as a particles is key to repurposing your work. It helps you quickly create new work, transforming old posts into high-value content with less effort.

  • Atomize your big pieces of content into smaller formats
  • Combine smaller pieces into larger compounds
  • Finding your unique combination of skills

But before you turn your articles into particles, let’s look at what the content universe is made of. Once you know what’s on the Periodic Table of Content and all the formats for content, you’ll be ready to start smashing particles in the content accelerator.

Read the article to learn more.

The Complete Guide to Website Exits, Bounces and Goodbyes

by Andy Crestodina

As you read this, visitors are flowing through your website. In a trickle or a flood, they’re coming in through traffic sources, then moving through your navigation and internal links to your pages.

But where does the flow dry up? When do visitors leave? Where do they go?

Once you know WHERE and WHEN visitors leave, you can better understand WHY they go and HOW to keep them a little longer.

Here’s a guide tounderstanding website exits of all kinds.

Read the article to learn more.

Uppercase: Podcasting for Profit

Jürgen is pleased to be presenting at the Uppercase Conference — an online conference by Missinglettr dedicated to helping you learn, grow and transform your business. With over 100 speakers over 2 weeks, this is a conference you won’t want to miss.

The podcasting revolution is changing the way entrepreneurs everywhere are connecting with ideal prospects, building a loyal, committed fan base and selling their products and services all over the world.

If you are clever and strategic, podcasting can become a fundamental pillar of your marketing and offer a whole range of opportunities to help your target audience and add to your business income.

This talk will cover the the advantages of podcasting, steps to get started with your own podcast, how to land guest appearances on other people’s podcast, how to grow your podcast audience, how to get engagement with your audience, monetizing your podcast episodes.

Jürgen is giving away a FREE One hour Consultation to Build Your Podcast Strategy to three lucky attendees. Register for Jürgen’s talk and win this prize at

Learn more about this news here.

How to Manage Customer Testimonials to Increase Your Brand Credibility

by Mike Giannulis

Researching a company has become as simple as logging online and typing the business name into a search engine. From reading about the product releases to customer testimonials, it’s possible to uncover nearly everything with regards to a business far before purchasing a product or service from the company.

Customer testimonials have the power to both increase and decrease sales. For a company that stands behind the products it sells, favorable reviews can help increase brand credibility while boosting leads and sales.

However, a business needs to understand how to best take advantage of these favorable reviews. Here are some of the best tips and suggestions for highlighting customer testimonials.

Read the article to learn more.

10 Tips to Make Your Marketing Case Studies Open Doors and Close Deals

by Jacqueline (Jaci) Burns

How do you market to a warm lead that doesn’t wish to be marketed to?

The answer is to be visible and relevant online — at the right place at the right time and with the right content — so that clients can educate and inform themselves until they’re ready to start a conversation.

Case studies are one of the most effective ways of educating and informing B2B buyers. Case studies are perceived as having more credibility than other sales or marketing tactics and, in environments where the credentials of competing businesses are relatively similar, case studies provide testimony of an organization’s prior experience — they evidence what you’ve actually done, not what you might be capable of doing.

What’s the key to producing high-quality, highly effective marketing case studies? Read on for some tips to get you started.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Annabelle Chauncy, The School for Life Foundation

In this episode, my guest is Annabelle Chauncy, co-founder and CEO of the School for Life Foundation, which is a not-for profit organisation that runs 3 primary, secondary and vocational schools in rural Uganda.

The School for Life Foundation’s mission is to empower communities to help themselves and create their own opportunities. To do that, they build schools to provide education, vocational training and other services such as employment and healthcare services.

Stephanie Lorenzo in InnovaBuzz #103 recommended we interview Annabelle, who started the School for Life Foundation with her co-founder David in 2008 and has led quite rapid growth in ten years.

Listen to the podcast to find out more.

Read More and Listen to the Podcast…

That’s all for this week.


Originally published at




Weekly InnovaBuzz Newsletter — — a roundup of what’s new in Digital Marketing, Content Marketing, Information Marketing, Website Development, Leadership and Innovation.

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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients

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