InnovaBuzz Newsletter 22 July 2020

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

In this episode, our guest is Christina Torres, copywriter and content creator, Chief Creative Officer at Run & Tell That, and co-host of the Bagels & Plantains Podcast. Christina believes that every entrepreneur and small business has a unique and fascinating story to tell. She helps turn out the messages and turn up the conversions you’ve always wanted to, but haven’t had the time to.

In our discussion, Christina talked to us about:

  • Talking to people who you want to serve and providing what they want
  • Some tips for writing how you speak — your authentic, unique voice
  • The importance of having empathy with your audience

Listen to the podcast to find out more.

In this episode, our guest is Maxine Cunningham, who is the founder and CEO of Pick My Brain, an online platform that helps you package offers and sell your time, knowledge and experience in new and creative ways.

Pick My Brain was born out of Maxine’s vision to make the world’s brains and their knowledge more creatively available, accessible and useful to all. The platform and the philosophy of Pick My Brain is based on the saying by Ikujiro Nonaka that “Without real exchange, you can’t create knowledge.” Maxine has transitioned from a finance and economics career to exchanging value in the new knowledge economy and providing the means of generating and creating pathways of abundance for many.

In our discussion, Maxine talked to us about:

  • The risk of losing knowledge and information in society as people retire and how the new information economy provides both opportunities to plug that knowledge back into society as well as the knowledge holders benefiting from sharing their wisdom
  • The core philosophy and business model of Pick My Brain
  • The power of conversations to change lives

Listen to the podcast to find out more.​

In this episode, our guest is Dr Mark Goulston, author of the books, Get Out of Your Own Way, Just Listen, Talking to Crazy, among others, and host of the My Wakeup Call podcast. Mark was a UCLA professor of Psychiatry for over 25 years and a former FBI and police hostage negotiation trainer. He’s been a change facilitator to Fortune 500 leaders, entrepreneurs and educators. He’s an influencer who helps other influencers become more influential. Mark has contributed to Harvard Business Review, Business Insider, Huffington Post, Fast Company, Psychology Today, Working Nation and Thrive Global and appears widely in the media including CNN, Wall St. Journal, NY Times, Fortune and Forbes.

In our discussion, Mark talked to us about:

  • Being a first-class “noticer” to really understand your audience and your clients
  • Focusing your attention on what the other person is listening for
  • How to become compelling

Listen to the podcast to find out more.

Pick My Brain

Pick My Brain is a knowledge commerce platform that allows anyone to easily offer and sell their time, knowledge and experience online, in person, and everywhere in between.

Helping professionals from all around the world share more of what they know directly with others on their own creative terms, Pick My Brain is changing the world, one connection and one conversation at a time.

Pick My Brain offers a professional knowledge profile, programmable knowledge based contracts, a booking and scheduling system, a payment and invoicing system as well as a review and reminder system.

Check it out at pickmybrain.world and visit Jürgen’s profile at https://pickmybrain.world/profiles/jurgen-strauss

Tales of Marketing Transformation

Is your customer’s experience consistent with your brand promise?

In this episode, I want to explore the idea of customer experience.

Every customer journey can be seen as a set of touchpoints where each one represents an experience our customers have with us.

Have you ever considered how your customers receive those experiences? How do they see, hear, feel and think about each touch point that they have with your business?

Listen to the podcast to learn more.

NLP Matters Podcast

Quite often, people don’t recognize when they have achieved their goal. We may have something we are aiming to do or something you want to achieve, and we become so busy doing it that we get so caught up in the process. And, when we have actually achieved the goal, it is then, what’s next?

Our attention and focus have shifted beyond the goal, which means that we don’t get to celebrate our success. In fact, sometimes, we get trapped in a cycle of feeling as though we will never achieve anything, and you wouldn’t want that, would you?

In this episode of the NLP Matters Podcast, Joanne explores in detail the third and fourth keys to an achievable outcome — specifying the outcome in detail and specifying your evidence procedure, that are both really important to ensure that we get clarity around our goals and around our measurement of success.

Listen to the podcast to learn more.

by Baruch Labunski

Right now, it seems like businesses right and left are starting podcasts, many as a way to help counteract slower-than-normal sales. As of July 2020, there are more than a million podcasts and more than 29 million episodes available for listening, according to Podcast Hosting. That’s a lot of airtime with audiences that are, in general, relatively affluent and well-educated. Maybe you’ve decided it’s time you get a piece of that pie. As you’re searching for just the right microphone, though, here are the 10 “commandments” that will help you set up your podcast for success.

Read the article to learn more.

UP NEXT ON INNOVABUZZ PODCAST

We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Insightful and engaging conversations with Sales and Profit Coach, Fabian Pataud, about sales as a partnership, and Certified Speaking Coach, Peter Margaritis, about listening to be present as well as generating new ideas. Watch out for these episodes to publish next week!

That’s all for this week.

Remember to BE AWESOME and KEEP INNOVATING.

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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients