InnovaBuzz Newsletter 23 January 2019

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Gary Leland, Podcast Movement

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Gary Leland. Gary is a media producer, keynote speaker, a prolific podcaster, a Podcasting Hall of Famer, author, entrepreneur, and most recently a Crypto Enthusiast. He is also the Co-Founder of Podcast Movement, the largest podcasting conference in the world.

Gary first began building eCommerce Websites in 1996, produced his first podcast in 2004 and now is educating people in all things cryptocurrency, as well as speaking, organising the Podcast Movement annual conference and hosting and publishing 12 podcasts and 9 video shows at last count.

In our discussion, Gary talked to me about:

  • The importance of keeping up to date with what is happening in the world, to recognize the needs and opportunities to improve things — make them better, which is innovation
  • Tips for starting a podcast or a video show, and where to get ideas from
  • Using your podcast to learn about topics of interest

Dave Jackson on episode 145 suggested we interview Gary.

Listen to the podcast to find out more.

Liz Wiseman, Multipliers

In this episode, it’s a privilege to have on the InnovaBuzz podcast as my guest, Liz Wiseman, a researcher and executive advisor who teaches leadership to executives around the world. She is the author 3 books: Multipliers, The Multiplier Effect, and Rookie Smarts.

Liz is also CEO of the Wiseman Group, a leadership research and development firm that works with large corporations on both leadership development and also does research into the field of leadership and collective intelligence.

In our discussion, Liz talked to me about:

  • The five behaviours of leaders who are multipliers and bring out the best in their team members
  • How to avoid accidentally and unintentionally “diminishing” team members, as a leader and
  • the importance of intellectual curiosity and asking questions — she described the Extreme Question Challenge.

Jason Rosoff on Episode 113 suggested we interview Liz.

Listen to the podcast to find out more.

Pay for Play: Why Putting Your Content Behind a Paywall Is the Right Move For Your Website

by Stephen Altrogge

To paywall or not to paywall? That is indeed the question.

Whether or not to add a paywall to your website is a serious consideration for any online content provider. Certainly, a paywall can prove a viable source of income — just ask any number of online news sites that are making a move to subscription-based service.

But is it viable for your online efforts and revenue strategy? Is the potential revenue worth some of the drawbacks that come with monetizing your content?

In this article, let’s take a look at the paywall, what it is and how it works, and see if it’s for you.

Read the article to learn more.

How Much Money Can You Make Podcasting?

by Travis Albritton

“Is it possible to create a full-time income from podcasting?”.

This question, and others like it, is being asked by fast-growing podcasters around the globe excited by the prospect of quitting their 9 to 5 and going all in on their passion project. And while it may seem out of reach, creating a full-time income from podcasting is more accessible than it ever has been.

If you’re wondering how much money you can bring in from your podcast, this article will help you see how successful podcasters leverage their podcast audience to support themselves.

Check out these three different scenarios to give you an idea of how much you can make based on the size of your audience. The scenarios and dollar amounts are based on podcasts that post a new episode once a week.

Read the article to learn more.

5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters

by Susan Friesen

Sending consistent email newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that will dramatically increase your brand visibility and market reach.

Yet many business owners and entrepreneurs pass up this golden opportunity to build relationships and increase sales. Are you one of them?

As you know, people buy from people they trust, and a newsletter is a perfect way to develop the trust needed to take that next step with you. So if you don’t already send out a weekly newsletter, here are 5 compelling reasons every business should start one now.

Read the article to learn more.

How to Break Out of a Sales Slump

by Mark Lindquist

Feeling stuck in a sales slump?

Don’t worry — we’ve all been there. Sometimes key deals fall through, external circumstances are stacked against you, and you just flat-out can’t find your sales rhythm. Like stepping into quicksand, you can quickly feel helpless — no matter what you do, you aren’t getting any closer to crawling out of it.

Nobody knows exactly why these rough patches occur in life and in sales, but similar to a correction in economics, things will eventually turn around if you keep doing the right things in the right way. If you’re in a sales slump and you’re looking for some actionable advice and inspiration, here’s how you can break out of it and start selling again.

Read the article to learn more.

Social Media Videos: 9 Low-budget Ideas to Boost Engagement

by William Harris

If you’re planning on leveraging social media videos to boost brand awareness, engage with your audience, and grow your business in 2019, you need to take the time to put a clear strategy in place.

Despite the potential value and ROI that it can bring, some businesses are still hesitant to include video marketing into their social media marketing strategies. Why? For many, it comes down to lack of ideas and limited budgets.

With that in mind, here are 9 low-budget ideas for social media videos that you can use in 2019 to drive more social engagement and meet your business goals.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Andrew Davis, The Loyalty Loop

In this episode, we welcome our guest Andrew Davis. Andrew is a nationally acclaimed keynote speaker, bestselling author, and producer of The Loyalty Loop.

Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show and worked for The Muppets. He has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Recognized as one of the industry’s “Jaw-Dropping Marketing Speakers,” he is a mainstay on global marketing influencer lists. Wherever he goes, Andrew puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

Jay Acunzo on episode 118 suggested we interview Andrew.

Listen to the podcast to get the full scoop.

That’s all for this week.


Originally published at




Weekly InnovaBuzz Newsletter — — a roundup of what’s new in Digital Marketing, Content Marketing, Information Marketing, Website Development, Leadership and Innovation.

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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients

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