InnovaBuzz Newsletter 23 September 2020

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

​Dr Bruno Cignacco, The Art of Compassionate Business​

In this episode, our guest is Dr Bruno Roque Cignacco (PhD), an international business consultant, international speaker and business coach. For over 20 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He is a university lecturer and a Senior Fellow of the Higher Education Academy (HEA — UK). He is also the author of business and personal development books published in different languages. His new book is “The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise” (2019, Routledge). His business is Human Oriented Enterprise.

In our discussion, Bruno talked to us about:

  • What is compassion and love in a business context and how to build long-term win-win relationships through caring
  • A service focus as opposed to a selling focus
  • Providing outstanding experiences that trigger positive emotions at every customer touchpoint

Listen to the podcast to find out more.

​Ross Simmonds, Creating and Distributing Stand-Out Content​

In this episode, our guest is Ross Simmonds, a digital strategist and entrepreneur with a passion for technology, communications and good coffee. He has spent the last ten years working in communications and digital marketing. He’s launched and built multiple companies, invested in startups, speaks internationally, published a book on entrepreneurship and blogs regularly at RossSimmonds.com.

Ross is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. His customers are all across the world and include some of the fastest-growing startups & consumer products to global Fortune 500 brands. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube and more.

In our discussion, Ross talked to us about:

  • How to produce engaging, stand-out content and how to then distribute that content
  • How to repurpose your content in multiple ways to both extend its reach and effectiveness
  • Why the concept of customer journeys is better than funnels

Listen to the podcast to find out more.

​Michael Roderick, Creating a Referable Brand​

In this episode, our guest is Michael Roderick who is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. Michael began his career in education teaching High School English before breaking into the world of Broadway producing. He made this transition in less than two years prompting colleagues to ask him how he did it. This led to him creating a series of experiential workshops to study the dynamics behind relationship building and messaging.

Now, Michael speaks and consults on how individuals and companies can create Referable Brands for themselves so they can be top of mind for partnership, media opportunities, and more. His frameworks have been featured in Forbes, Business Insider, and popular podcasts like The Art of Charm and Unmistakable Creative. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using the latest technology and time tested principles.

In our discussion, Michael talked to us about:

  • The three things every business needs to focus on to have their message resonate
  • How to get your very best copy, which is actually your client’s language
  • The rise of the maven — content curators that provide insights and experience

Listen to the podcast to find out more.

Podcast Networks: Should you join a network to grow your podcast?

Buzzsprout Blog

Some of the most popular podcasts in the world belong to a podcast network — but what does that mean, exactly?

Podcast networks host a group of shows connected by theme or genre and exist to help market, scale, and monetize podcasts. Networks make it easier to connect with sponsors and help boost your show’s visibility, too. But if you’re thinking of joining a podcast network, it’s crucial to know a few things before jumping in.

In this article, let’s look at how networks operate, the pros and cons of joining one, and whether it’s a setup that will benefit your podcast.

Read the article to learn more.

Online Masterclass — Podcast PR: The New Virtual Speaking Tour

Speaking on stages to people who could be your dream clients has always been a highly effective means of building visibility, professional credibility and connection with your ideal clients. Unfortunately, few people have access to speaking tours and in the current global environment of travel restrictions and social distancing, in-person speaking opportunities have been postponed or canceled.

Appearing as a guest on podcasts is the new virtual speaking tour and a great PR opportunity for your business. There are currently over 800,000 podcasts in the public domain and in most first-world countries between 25–50% of people listen to podcasts.

Most podcasts are looking for guests!

Setting up a Podcast PR campaign requires a systematic approach to identifying the right audiences, podcast shows and landing a guest gig. Then showing up, prepared and presenting your best and following up with active promotion of your guest appearances.

If you want an innovative and easy PR strategy for your business, one that is effective, fun and highly profitable, then this event is for you.

Join the Masterclass.

16 Types of Customer Needs (and How to Solve for Them)

by Allie Breschi

How do you understand customers’ needs? What can your company change? Do other departments need to change their goals?

Navigating this arena can be daunting and a steep learning curve if you haven’t paid close attention to customers before. So to steer you in the right direction, here’s a beginner’s guide that defines customer needs, unpacks common barriers that prevent companies from fulfilling their customers’ needs, and discloses solutions to start improving customer service.

Read the article to learn more.

Five Crucial Podcast Sound Design Tips from Master ’Casters

by Jim Beauguez

Professional podcasting goes far beyond the typical tools of the audio producer’s trade. On top of microphone choices and post-production editing software, podcasters are responsible for coming up with creative ways to use sound to tell a story that can’t be seen — in short, podcast sound design.

Sound design — the audio tracks that go underneath the narration and guest voices, whether sounds or music — can add that extra dimension to podcast storytelling.

In this article, discover the five crucial tips from some of most innovating producers in the game for creating, maintaining and strengthening the sound design of your podcast.

Read the article to learn more.

The Ultimate Blog Promotion Guide — Teach an Old Blog New Tricks

by Imogen Fan

It will come as no surprise to anyone on the internet (read: everyone) that blogging, and by proxy, blog promotion, has become absolutely massive in recent years. According to statistics, there are more than 600 million blogs currently on the internet.

Writing a blog is a pretty tough job in itself. It takes time (an average of 3 hours and 57 minutes to be exact), and it can be really disheartening if your new post doesn’t generate the traffic you were expecting. Going the extra mile with blog promotion can seem like you’re putting in a lot of effort (it is extra work, after all), but we can assure you, it’ll be well worth it.

Carry on reading this ultimate guide if you’re in need of some new tricks to revive your blog promotion plan!

Read the article to learn more.

UP NEXT ON INNOVABUZZ PODCAST

We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Delightful conversations with Dave McKeown, author of The Self-Evolved Leader, Sean Sheppard of GrowthX, and Karan Nijhawan of JUBE. Watch out for these episodes to publish next week!

That’s all for this week.

Remember to BE AWESOME and KEEP INNOVATING.

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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients