InnovaBuzz Newsletter 24 February 2021

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

​Brian Jones, How to Successfully Lead and Manage a Virtual Team

In this episode, our guest is Brian Jones, who is the Founder and CEO of VA Platinum, a team of Virtual Staff Experts. Brian’s expertise is in helping business owners spend less time IN their business and more time ON their business using the one thing that really works: virtual assistants.

VA Platinum is a virtual staffing company based in the Philippines. The thing that really sets them apart is systems. They have over 200 systems to ensure business owners get the best out of their virtual assistants.

In our discussion, Brian talked to us about:

  • What makes a good system and who should document them
  • How to create and sustain a good, healthy, supportive culture in a remote team
  • Connecting projects and tasks to business and personal values and your WHY.

Listen to the podcast to find out more.​

​Anna Addoms, How to Achieve Your Business Goals by Building the Right Team

In this episode, our guest is Anna Addoms of Wicked Marvelous. Anna has fifteen years of start-up operations, technology, and marketing experience in mobile, luxury, and advertising sectors. She has served as the Director of Marketing and Partner Relations and managed a client portfolio with an average $20M per year budget.

Anna was most recently the Vice President, Marketing & Operations for eMind Science Corp, a health-tech platform focused on the intersection of mobile technology and mental health. She founded Wicked Marvelous in 2012 to help small companies, start-ups, and entrepreneurs get their brand, platforms, and messaging out to their audiences and jumpstart growth.

In our discussion, Anna talked to us about:

  • Why it’s critical to have a good onboarding process for your team
  • Reducing overwhelm to focus on your genius zone
  • The importance of being your authentic self and enjoying the process of working towards your goals

Listen to the podcast to find out more.​

​Sheldon Shaw, Playwright Tips to Amplify Your Creativity

In this episode, our guest is Sheldon Shaw, a playwright, screenwriter, and actor. Sheldon has performed on stage and screen for over 20 years. For the last nine years, his primary passion has been writing.

Sheldon’s plays include “CNTL+ALT(RIGHT)DEL”, “Jailbird”, “Baby Starbucks”, “Billy. Shelly. Ally.”, and “Glen.” He is a multiple award winner for his plays and was recently listed in Time Out magazine as a Black playwright you need to know. He has studied theater, acting, and playwriting, and also has a BA from Temple University, majoring In Human Resource Administration and Risk Management and Insurance.

In our discussion, Sheldon talked to us about:

  • How observation and an interest in people is key to his creative process
  • Understanding and accepting your conditioning and realising that your ideas are important
  • Being confident in your ideas and knowledge, while at the same time open to feedback

Listen to the podcast to find out more.​

​Real People, Real Business — Humanizing Marketing Through Conversation w/ Dr. Jürgen Strauss

It was a great privilege to be a guest on the Real People, Real Business Podcast to talk about the importance of human interaction in growing a business.

Real People, Real Business is a podcast where business owners share their experiences, lessons, and words of wisdom to inspire others to take action towards their goals. Real People, Real Business, is hosted by Business Transformation Consultant, Stephanie Hayes, who was our guest on episode 163 of the InnovaBuzz Podcast.

Listen to the podcast to learn more.

Human Connection Event for Awesome People — Let’s Create Some Magic Together

It’s time for another magical Human Connection Event!

We’d like to invite you to another event we’re hosting in February: a virtual get-together with a group of selected awesome people, with the intent to create conversations and connections that matter and create magic!

Are you up for meeting fabulous and fascinating people, having deep conversations, creating new and deeper connections and generally just great fun?

Then register for the event below and join us on the day (two time slots available to cater for different timezones — Times below are in Australian Eastern Daylight Time (UTC +11 hours) and the Friday morning time would be the day before in the afternoon for North American timezones):

Wednesday, Feb 24, 2021, 08:00 PM AEDT — Register here

Friday, Feb 26, 2021, 9:30 AM AEDT — Register here

After registering, you will receive a confirmation email containing information about joining the meeting.​

How to Build a Podcast Team

Castos Blog

Producing a quality podcast takes time and work. It’s hard to do it alone, which is why many podcasters build a team to bring in complementary skills and split up the work. Building a team is also a great way to make yourself accountable and prevent podfading.

In this article, we’ll learn how to build a podcast team, including the different roles in a podcast team and some tips to get started.

Read the article to learn more.​

How to Write a Podcast Business Plan (& Why You Should!)

by Tae Haahr

Business planning isn’t sexy. But when it comes to your podcast, you’ll want to make sure that you’re prepared.

In this article, discover how you can set yourself up for success by taking the time to plan your podcast, put some thought into your marketing and create a roadmap for your future.

Read the article to learn more.​

10 Podcasting Skills to Master to Take Your Podcast to the Next Level

by Jennay Horn

A successful podcast is really the sum of doing a lot of little things well. And while your expert niche knowledge, your mic set-up, and your natural podcasting talent is definitely important in your overall podcasting success, there are some other skills you can work on and develop which will make a huge difference to the quality of your show.

Are you ready to level up? Keep reading for the 10 podcasting skills to master in order to take your podcast to the next level.

Read the article to learn more.​


We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Wonderful conversations with Luis Zhou, creator of the Employee to Entrepreneur System, Jon Christian Jervert of Zerkers, and Stefano Mastrogiacomo of The Team Alignment Co. Watch out for these episodes to publish next week!

That’s all for this week.




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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients