InnovaBuzz Newsletter 24 July 2019

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Barry Magliarditi, The Game Changers

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Barry Magliarditi, founder and CEO of The Game Changers.

Barry helps entrepreneurs and business owners grow from 6 to 7-figures & 7 to 8-figure businesses using our proven business frameworks. He teaches you about the interplay of the inner game (Yourself) and the outer game (Your business) and more importantly, how to master your inner game.

In our discussion, Barry talked to me about:

  • Being super clear about your goals and how that plays to your inner game
  • Building systems and processes as a key part of freeing up your time from the day to day running of the business
  • The importance of surrounding yourself with a high performing team and a high performing tribe

Listen to the podcast to find out more.

Brian Dixon, Start with Your People

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Brian Dixon, a business coach, speaker, author, and host of the Clarity Sessions Podcast.

Brian believes that you were made for a purpose. By clarifying your calling, discovering your audience, and creating your products, you can navigate a clear path to impact and income. He helps authors, speakers, and aspiring messengers create a sustainable business through growing their platform and creating compelling online courses. In his upcoming book, “Start with Your People”, Brian shows the single most important key to fully engage your relationships and unlock the door to purpose, passion and profit.

In our discussion, Brian talked to me about:

  • People engaging with their purpose in a way that serves their audience
  • How to find out what other people consider to be your superpowers
  • How to generate content that will engage and inspire your audience

Listen to the podcast to find out more.

Why & How to Adapt Your Content Marketing for the Buyer’s Journey

by Adelina Karpenkova

To engage their audience and drive conversions, marketers should always consider the various stages of the buyer’s journey.

Depending on the buyer’s journey stage, people need different content and use different keywords to search for relevant information. If you don’t understand your audience and create content that doesn’t align with their needs, you risk losing your prospects. So, how should you adjust your content marketing efforts for each stage of the buyer’s journey?

In this article, discover how to increase conversions, influence buying decisions and create a content marketing plan that converts, by understanding YOUR buyer’s journey.

Read the article to learn more.

Psychology of Social Sharing: Why We Share Links & Content Online

by Propel Marketing and Design

The online ecosystem is becoming increasingly diluted with content, ever since the “Content Marketing” became a common vocabulary term.

The addition of this “content” floating around online makes it more difficult for customers to discover relevant content that they’re looking for, and for brands to create higher quality content they’ll want to share. In order for companies to break through the noise and fight for customers’ attention, it’s important to understand WHY behind the share.

Understanding the motivational forces behind the act of sharing will help you improve your content marketing and social media efforts. Keep reading to find out why people share content and what type of content you should create to increase your social reach.

Read the article to learn more.

The 5 Types of Online Prospects, and How to Sell to Each of Them

by Brian Clark

The tricky problem for content marketers is that various readers are at different awareness levels, depending on how long they’ve been reading and how much exposure you’ve provided to your offer.

And the way you approach your offer will change, depending on which stage your prospect happens to be in.

Eugene Schwartz tackled this issue in his classic book Breakthrough Advertising back in 1966. He broke down prospect awareness into five distinct phases.

In this article, let’s take a look at how the five stages of awareness contained in a 50-year-old book can help you craft content that works for your marketing goals.

Read the article to learn more.

7 Easy Ways to Super Boost Your Newsletter Open Rate

by Michael Brenner

You probably realize your newsletter ain’t the beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots.

Check out these tips that will entice your subscribers to open and read your newsletter. Keep reading to learn more.

Read the article to learn more.

What is the Best Length for Your Marketing Video?

by Serendipitous Films

How long should your marketing video be?

A good, general rule to follow is “the shorter the video, the better.” The quicker you can get to the core message of your video, the easier it is for your audience to digest and understand. For example: two minutes is a great place to start. But before we enter that two minute dictate into our rulebook, there are variables, rules and types of marketing videos that bring exception to the two minute drill.

In this article, let’s take a look at the different types of web and social media marketing videos and how long each should be in terms of enticing your customer.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Victor Ahipene, Public Speaking Secrets

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Victor Ahipene, who is an Entrepreneur, Speaker, Author, Podcaster and Trainer. Victor helps business owners, corporate executives and health professionals all over the world share their message to a larger audience by becoming Powerful Confident Public Speakers.

In his podcast “Public Speaking Secrets”, Victor shares on quick tips on each episode, to improve your public speaking. His philosophy is that Public Speaking is like riding a bike — it can be learnt, and once you know how, it will become second nature.

In our discussion, Victor talked to me about:

  • The importance of focusing on just ONE take-away in each speech, to make it memorable.
  • How to use stories to reinforce your message
  • and knowing your audience, who they are and also, where they are on their journey;

Listen to the podcast to find out more.

That’s all for this week.


Originally published at




Weekly InnovaBuzz Newsletter — — a roundup of what’s new in Digital Marketing, Content Marketing, Information Marketing, Website Development, Leadership and Innovation.

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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients

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