InnovaBuzz Newsletter 25 July 2018

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Ali Skylar, Sucky to Soulful

In this episode, I’m really excited to welcome to the Innovabuzz Podcast today, Ali Skylar, who is a personal growth coach, author, business writer and songwriter. She is the founder of Sucky to Soulful which runs a series of workshops and an online course entitled “Transforming Ahh Crap! into a Wholy Shift!”

Ali and I had a lot of fun discussing

  • How to reframe a situation to learn from that, learn about yourself and make changes that will serve you
  • Lessons from family life and how they apply to business
  • Ali’s musical “What About Me?” for which you heard a snippet of the title song in the intro to this episode

Her husband, Jamie Greenberg on epissode 117 introduced us to Ali.

Listen to the podcast to get the full scoop.

How To SEO Optimize Your Posts In WordPress

by Mark Coleman

If you don’t follow SEO best practices, your content won’t receive as much attention as it could.

Whether it is content for a blog or a website when you write a high-quality post, you want to maximize exposure for it — right? And yes, when it comes to the internet, content is king! If you post relevant, helpful, and engaging content, they won’t go unnoticed. But the number of viewers can vary hugely depending on how well your posts are optimized for search engines.

Becoming a hit online, and reeling in traffic involves many aspects. And one of the major players in the area is SEO.

Now, the importance of SEO is not something new. However, beginners tend to make the mistake that all they have to do is install an SEO plugin or increase their hosting speed. When in reality, creating a website and adding an SEO plugin won’t help improve the visibility of your website in search engines. Users need to do a lot more optimization for proper SEO implementation.

Find out how you can better optimise your posts in WordPress.

Read the article to learn more.

How to Write Content That People Will Love to Read and Share

by Shane Barker

If there’s no engagement, is your blog really good enough? If your perfect piece of content gets no comments or shares or likes, what do you do? Except for a little crying, of course! Most bloggers end up searching, “How to write content?”

A million dollar question indeed.

You want to know how others create content that that people love to read and share, and how you can do the same, right?

Tumblr alone has accumulated 373 million blogs from 2011 to 2017. How can your blog survive these massive numbers and get the attention you know it deserves?

In this article, Shane Barker shares with us his foolproof list of 10 tips that he follows for his content. It works for him, and will surely work for you too.

Read the article to learn more.

How to Get Traffic to Your Website (in as little as 24 hours)

by Justin Herring

If there’s one thing just about every website business owner needs more of, its website traffic.

But not just any traffic.

Naturally, you want targeted traffic who is interested in what you’re selling. How to you get traffic to your website?

Answer: by employing as many reliable traffic methods as possible.

Find out how you can drive targeted traffic to your website starting in as early as 24 hours.

Read the article learn more.

5 Keys to Strengthening Your Online Reputation

by Jennifer Tomlinson

The web has made it possible for everyone from prospective customers to business partners to potential employees to see at the click of a mouse or the tap of a screen what companies have to offer. If upon first glance they see unhappy customers or poor reviews, there’s a very real potential of permanent damage to a business’s bottom line.

Companies’ online reputations reflect how the businesses conduct themselves and how they operate on a daily basis. Increasingly, customers are turning to the information they find online when deciding whether to engage with a brand.

With a focus on trust, integrity, and consistency, companies can create customer interactions online and in person that enhance their digital reputations. Follow these five strategies to strengthen your company’s online reputation and to get the most out of your digital presence.

Read the article to learn more.

Three Ways To Use The Power Of Persuasion In Marketing

by Shane Barker

“Persuasion” is a term often used in marketing, and we’re all probably aware of it. What many businesses fail to realize is that persuasion isn’t just about getting people to buy your product. You may be able to get people to convert, but are they happy about the purchase? Were you able to change their sentiment towards your brand in a positive manner?

Persuasion in marketing involves the ability not just to influence people’s actions, but their attitude as well.

In persuasion, people end up making a purchase without feeling like they are being sold to. Persuasion involves influencing people’s attitude in such a way that they feel like they are making the decision on their own. They should be able to feel like they made an excellent decision with the purchase.

Check out some ideas on how you can effectively use persuasion in your marketing efforts.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Stephanie Lorenzo, Founder of Project Futures

In this episode, I’m privileged to welcome to the InnovaBuzz podcast Stephanie Lorenzo, the founder of Project Futures, a not-for-profit organization dedicated to ending human trafficking.

Stephanie started Project Futures 8 years ago after she read the memoir of International Human Rights Activist Somaly Mam. She learned from the memoir that Mam had been sold into sexual slavery, and Mam worked to help other young women after she escaped.

The Project Futures community is now raising $1 million a year for anti-trafficking projects in the Asia Pacific region.

Anthony Howard of the Confidere Group on Episode 99 recommended we interview Stephanie, so here we are.

Stephanie tells us about the launch of Project Futures and how to know when it’s time for the founder to exit a business.

Listen to the podcast to find out more.

Read More and Listen to the Podcast…

That’s all for this week.


Originally published at




Weekly InnovaBuzz Newsletter — — a roundup of what’s new in Digital Marketing, Content Marketing, Information Marketing, Website Development, Leadership and Innovation.

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