InnovaBuzz Newsletter 25 March 2020

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

Cathy Salit, Performance of a Lifetime

In this episode, our guest is Cathy Salit, Co-founder and CEO Emerita of Performance of a Lifetime, and author of Performance Breakthrough: A Radical Approach to Success at Work, in which she presents POAL’s revolutionary approach to learning, growing and change. The book explores the Becoming Principle® methodology and features real-life case studies, as well as tips, techniques, and exercises for readers to create performance breakthroughs in their everyday lives.

In our discussion, Cathy talked to us about:

  • How you ARE BOTH who you are AND who you are becoming
  • How improvisation can be applied to performance, to business, and to life
  • Why you should be comfortable with not knowing the answers and how to ask curious questions

Listen to the podcast to find out more.

Dr. Gleb Tsipursky, Never Go With Your Gut

In this episode, our guest is Dr Gleb Tsipurski of Disaster Avoidance Experts and author of Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters. In this book, Gleb focuses on the dangerous judgment errors known as cognitive biases in business leadership and reveals how leaders can overcome these mental blindspots to make the wisest and most profitable decisions.

In our discussion, Gleb talked to us about:

  • Aligning emotions with values, culture, and long term goals, and at the same time not basing decisions on emotions
  • Shared his eight-step decision-making framework to overcome any cognitive biases that might otherwise impact decisions
  • His five key questions to avoid decision disasters

Listen to the podcast to find out more.

How We Are Navigating the Current COVID-19 Situation — This is NOT an Advice

This is NOT advice — since we are all making this up as we go along! I want to start a conversation…..

Just like me, I’m sure you are getting heaps of emails, social media posts and other communication, offering advice — how you can best navigate the current COVID-19 situation.

I don’t plan to offer you advice — I mean, none of us have experienced this or anything like it before, so we’re all just making it up as we go. So am I.

I would like to share what I’m doing, in the hope that it might trigger ideas and inspiration for others, and also, because I’m just making it up, in the hope that you’ll share with me, the ideas and approaches you are taking to deal with our current situation.

Here are today’s thoughts:

  • “social distancing”
  • a couple of remote working tools: Slack, Dubb, and Loom
  • podcast guesting — more important than ever to get your important message out to the people you serve!

Schedule a quick call with me at to continue the conversation.

The BE-DO-HAVE Model

NLP Matters Podcast

In this episode, Joanne Clark of Destiny Pursuit Coaching and Training talked about the BE-DO-HAVE Model, which is a simple model that underpins a lot of human behaviour.

With everything that is happening on the planet now, where people are facing a lot of uncertainty, the BE-DO-HAVE model provides us with the opportunity to reconnect with that absolute determination to be who we need to be and to do what needs to be done to get the results that we decided we are going to have.

Listen to the podcast to learn more.

Leading Cross-Cultural Teams in Times of Uncertainty

CQ for Global Leaders Podcast

As a leader, how do you help your teams navigate through in times of uncertainty?

In this episode of the CQ for Global Leaders Podcast, Dr. Tom Verghese discusses how leaders can effectively lead and manage remote teams in times of uncertainty using the Three H’s Model, a simple model that is being used for discussions around diversion and inclusivity.

Listen to the podcast to learn more.

Letting Go

After the Waiting Room Podcast

When you are, well, your family belongs to you.

When you are unwell, you belong to your family.

In this episode of the After the Waiting Room Podcast, Myotherapist Shayne Sullivan talks about letting go and saying goodbye to a loved one. She shares how she teaches families some simple ways of connecting with their loved ones who may be unwell or may not have a good prospect of recovery.

Listen to the podcast to learn more.


We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Great insights from Murray Streets of BC&F Dentsu about providing value to customers via distinctive work, and Justin Blackman of Pretty Fly Copy about knowing your customers and writing in your brand’s voice.

Watch out for these episodes to publish next week!

That’s all for this week.




Weekly InnovaBuzz Newsletter — — a roundup of what’s new in Digital Marketing, Content Marketing, Information Marketing, Website Development, Leadership and Innovation.

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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients