InnovaBuzz Newsletter 25 November 2020

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

In this episode, our guest is Michael Diettrich-Chastain, the CEO of Arc Integrated, an organizational consulting and professional coaching practice.

Michael is a best-selling author, leadership coach, facilitator, and speaker. He and his team are passionate about helping organizations, leaders, and teams achieve and maintain peak performance. Through a focus on employee engagement, change management, communication, and emotional intelligence Michael ensures that the leaders and teams he serves improve culture, impact, and profit. His writing has been featured on Time, Money, Entrepreneur, and The Washington Post. His new book, CHANGES — The Busy Professional’s Guide to Reducing Stress, Accomplishing Goals and Mastering Adaptability was released in 2019.

In our discussion, Michael talked to us about:

  • The predictors of our ability to create change
  • Finding the balance between learning new things and implementation
  • Why it’s important to continually improve our ability to adapt

Listen to the podcast to find out more.

In this episode, our guest is Maxwell Nee of High-Performing Coach who helps passionate coaches become purpose-driven entrepreneurs! Their programs are personal, deep, and designed from their experience of mastering tried and tested strategies

In our discussion, Maxwell talked to us about:

  • The time zone model vs the location model
  • The importance of content production to building trust
  • Pivoting live-event businesses to online businesses

Listen to the podcast to find out more.​

In this episode, our guest is Ed Kressy, who says he’s almost certainly the only person ever to have been arrested by the FBI, then turned his life around to receive a community service award from the FBI director!

As a person addicted to methamphetamine for 11 years, Ed threw away a career with Genentech, later named Fortune magazine’s “Best Company in America to Work For”. He threw away his home, life savings, relationships, his beloved dog, and much more. He spent months in jail, nights in homeless shelters, years in destitution, and drug-induced psychosis. Yet through being of service to others, he rebuilt his life and inspires others to do the same.

As a socially conscious entrepreneur, he’s worked with clients including Cisco, Google, LinkedIn, and Slack. He has delivered a guest lecture for the Massachusetts Institute of Technology. He volunteers inside maximum-security prisons and jails, coaching entrepreneurism and employment.

In our discussion, Ed talked to us about:

  • Finding new meaning in your work and your life through second chances
  • Confronting your fears and getting out of your comfort zone
  • Finding your purpose in service to others

Listen to the podcast to find out more.​

Speaking on stages to people who could be your dream clients has always been a highly effective means of building visibility, professional credibility and connection with your ideal clients. Unfortunately, few people have access to speaking tours and in the current global environment of travel restrictions and social distancing, in-person speaking opportunities have been postponed or canceled.

Appearing as a guest on podcasts is the new virtual speaking tour and a great PR opportunity for your business. There are currently over 800,000 podcasts in the public domain and in most first-world countries between 25–50% of people listen to podcasts.

Most podcasts are looking for guests!

Setting up a Podcast PR campaign requires a systematic approach to identifying the right audiences, podcast shows and landing a guest gig. Then showing up, prepared and presenting your best and following up with active promotion of your guest appearances.

If you want an innovative and easy PR strategy for your business, one that is effective, fun and highly profitable, then this event is for you.

Join the Masterclass

by Anya Logue

Solo podcasts are growing in popularity. All you need is a compelling message and a mic, and you’re good to go. They’re great for experimenting if you’re new to podcasting, or if you want to try out new ideas. But they have some notable downsides as well.

The production process for a solo podcast is very different from co-hosting or interviewing. Whether it’s right for you will depend on the type of listener you want to reach and your overall aim for your podcast. So if you’re considering launching your own solo show, here are some tips and tricks for making a successful one.

Read the article to learn more.​

by Tim Stodhart

Whether you want to generate passive income or expand your brand’s marketing opportunities, starting a podcast is one of the best ways to do so.

However, while there are plenty of exciting opportunities on this platform, it’s still essential you create a show that is different from others in your category. Therefore, one of the most common questions we get is: How do I choose a podcast topic?

In this article, you’ll find podcast topics listeners love. You can review these smart frameworks and choose one that is unique to your category, designed for rapid growth, and aligns with your brand or passions.

Read the article to learn more.​

by Simon Collins

The impact of Covid-19 pushed many businesses to embrace flexible, remote working.

According to Ann Francke, head of the Chartered Management Institute, the effect was so big that it might, ‘change the workplace forever.’

In this article, discover ways to optimise your team and get better at remote working.

Read the article to learn more.


We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Insightful and engaging conversations with Feng Shui Consultant & Business Success Mentor, Patricia Lohan, Lacy Boggs of The Content Direction Agency, and Jay Sukow of Today Improv. Watch out for these episodes to publish next week!

That’s all for this week.




Weekly InnovaBuzz Newsletter — — a roundup of what’s new in Digital Marketing, Content Marketing, Information Marketing, Website Development, Leadership and Innovation.

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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients