InnovaBuzz Newsletter 27 March 2019

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Wayne Smallman, Octane Interactive

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Wayne Smallman, Owner and Founder of Octane Interactive.

Octane helps small businesses handle big business problems with customised cloud software designed to reduce data loss, error, and duplication. They also build innovative websites and web applications.

In our discussion, Wayne talked to me about:

  • Getting to the real needs of your customer, by asking what it is they really provide their customers
  • The difference between data and information and how insights are where the real value is
  • The astronomical guide to success — aligning the planets.

Kieran McKeefery on episode 159 suggested we interview Wayne.

Read more and listen to the podcast.

LaTisha Styles, Creating Coins

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, LaTisha Styles, a lifestyle influencer, speaker and marketing consultant who helps her clients grow their online business. LaTisha has been featured in Forbes, Fast Company, Inc Magazine, and Business Insider among other notable publications.

LaTisha is the founder of Creating Coins, a company that provides courses and training in digital marketing.

In our discussion, LaTisha talked to me about:

  • How to set up a marketing system that can grow your revenue by a factor of 10
  • The power of video and webinars to build a relationship with people online
  • Improving the system by running tests — she said, “everything is a test”.

Ty Crandall on episode 164 introduced us to LaTisha.

Read more and listen to the podcast.

Making Marketing More Human Again

by Jürgen Strauss

My mission is to do GOOD marketing, to make marketing human, to make marketing a FORCE for GOOD.

I had the privilege to share this message on my recent podcast interview on The Thoughtful Entrepreneur with Jennifer Longworth — a veteran radio personality, speaker, and a podcast editor and producer.

Jennifer was our guest on InnovaBuzz 150 and Josh Elledge, the founder of Up My Influence, was our guest on InnovaBuzz 158.

Read more and listen to the podcast.

Lifecycle Marketing vs. Sales Funnel: Which Works Best?

by Clodagh O’Brien

In sales, there are two different strategies that help businesses understand, plan and implement lead conversion. These are the traditional sales funnel and the lifecycle marketing method or customer journey. While some aspects of these strategies are similar, they follow a unique structure and purpose of their own.

Some have suggested that lifecycle marketing is the best way to nurture leads, while others swear by the sales funnel. Throughout this article, you’ll gain a better understanding of the differences and similarities of these models and decide once and for all, which is best.

Read the article to learn more.

ToMT #005 — Marketing Funnels — A Precious Gift

Are you confused by the complex nature of marketing funnels?

You’ve probably heard of them and read a lot of information describing details of the steps of a marketing funnel and all the nuts and bolts of setting them up within automated systems. At a structural level, a marketing funnel is a way of breaking down the customer journey from discovering you, all the way through a series of steps to when they decide to buy your product or service. And if we understand that structure, we can apply this to our relationships and focus on making marketing human, rather than on the nuts and bolts of the tools people use to automate marketing funnels.

Did you know, that marketing is NOT JUST a department or function within your business, but it is a journey? A journey that you guide your ideal client through, as they progress from the stage of “who are you?” through to “know” through “like” to “trust”. That in a nutshell is the marketing journey, some refer to this as a marketing funnel.

In this episode, I’m going to talk about the structure of marketing funnels.

Often, the thing that makes the difference, is exceptionally useful information that’s engaging and memorable enough to motivate your audience to take action — come back for more of your information, build a relationship or deepen that relationship.

Let’s explore the structure of marketing funnels in the context of human marketing.

Listen to the podcast to find out more.

How to Turn Your Customers Into Your Salespeople

by Monique Danao

It’s no secret that your customers are a goldmine for potential sales. They might not be extremely popular — but they can talk about products and services because they’re experienced users.

Now, how do you get customers to become your salespeople? How do you get them to actively promote your brand?

In this article, learn the different types of marketing that can incentivize your customers to share your products with their network.

Read the article to learn more.

How to Avoid Using Cringeworthy Stock Photo Images in Your Content

by Pamela Wilson

Is it possible for something to be both a lifesaver and a minefield?

Yes — and if you’ve spent any time searching for the perfect image on a stock photo website, you know it’s true.

Stock photos are a lifesaver — they help you use powerful visual marketing to connect with your readers.

And stock photos are a minefield — the wrong image can cause you to lose credibility, attention, and trust.

This article shares four tips for avoiding those “stock photo landmines” that end up working against you rather than for you.

Read the article to learn more.

7 PowerPoint Tips to Banish Boring Presentations

by Michael Aragon

PowerPoint is boring.

Why? Because the minute we sit down to create a PowerPoint presentation, we forget everything we know about engagement and persuasion.

How do you make a PowerPoint presentation interesting?

It starts with the realization that attention is the only currency that matters. You need to hook your audience’s attention the moment you begin — and you can’t let go for even a second.

Fortunately, it’s not as difficult as you might think. This post will walk you through 7 PowerPoint tips to make your presentations more effective, so you can banish boring presentations forever.

That’s all for this week.


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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients