InnovaBuzz Newsletter 28 April 2021

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

​Daphne Gray-Grant, How to Build a Happier and Healthier Writing Habit

In this episode, our guest is Daphne Gray-Grant. Daphne grew up in the newspaper business. Her parents owned a struggling weekly where she worked from the age of 16, even while completing an honours degree in political science at the University of B.C. Eventually, she left the family business to become a senior editor at a major metropolitan daily — The Vancouver Sun — where she worked for 10 years.

After the birth of her triplet children in 1994, she became a communications consultant, and writing and editing coach. She is the author of 8 1/2 Steps to Writing Faster, Better, and Your Happy First Draft. She has been blogging since 2006 and hosting a YouTube channel since 2017. She strongly believes that the main reason many people can’t write and can’t write quickly is that the school system hasn’t given them the simple tools to do it. Her popular and free weekly newsletter, Power Writing, goes to thousands of readers around the world every Tuesday morning.

In our discussion, Daphne talked to us about:

  • How to build a happier and healthier writing habit by starting small
  • Why it’s important to separate the writing from the editing and also take a break in between these activities
  • The value of asking questions

Listen to the podcast to find out more.​

​Bruce Craven, Leadership Secrets from Game of Thrones

In this episode, Bruce Craven, a writer, public speaker, and educator, with over thirty years of experience in executive education. He is a Partner at Craven Leadership and an Associate Adjunct Professor at Columbia Business School where he teaches his popular MBA/EMBA elective “Leadership Through Fiction”. His leadership book — Win or Die: Leadership Secrets from Game of Thrones — was published in 2019. He has also written a poetry collection — Buena Suerte in Red Glitter and his new novel, Sweet Ride, will be published in 2021.

In our discussion, Bruce talked to us about:

  • What lessons there are in fictional stories for leadership
  • The importance of empathy in leadership
  • How our values affect our leadership and how to elicit our values

Listen to the podcast to find out more.​

Building a Community Around Your Podcast

Spreaker Blog

Let’s get straight to the point: nobody truly becomes successful on their own. Behind every person who has achieved their goals is a supportive community that followed them along the way, cheering on their ups and comforting them on their lows.

The world of podcasting is no different. A good podcast isn’t determined by how charming its hosts are, but rather how they connect with their listeners. If you want to grow your podcast audience with content that stands out, knowing how to build a community around your podcast is essential.

In this article, discover why it’s important to have a community around your podcast, as well as how to build one, and how to increase your community engagement.

Read the article to learn more.​

Human Connection Event for Awesome People ❣

Connect with people that matter — awesome people carefully selected from our global community!

We’re all busy, and it can be hard to find time for the people we care about. That’s why I created this event — so you could connect with other awesome people that matter. People who I’ve carefully selected from my global community.

​This is not a networking event, but rather an opportunity to meet new friends and deepen connections with old ones.

​It’s also an opportunity to get out of your head and into your heart, have fun, laugh more than you thought possible (and if you’re like me, cry too), learn something new about yourself or someone else…or just sit back and enjoy the ride!

As a result of our last events:

  • New connections were forged between awesome people
  • ​Many podcast guest appearances and new guests for podcasters resulted
  • New business was done as a result of the connections
  • JV opportunities were initiated

​Let’s get more of this happening! I can’t wait to see what we’ll create at this next event together.

Click this link to find out more and register for our next Human Connection event on:

Tuesday, May 18, 2021, 7:00 AM — 9:00 AM AEST . See the time in Your Timezone.

After registering, you will receive a confirmation email containing information about joining the meeting.

Yes, Let Me In

Podcast Keyword Research: How to Help Listeners Find Your Show

by Gav Stevens

Podcasters have a golden opportunity to tap into search traffic, just like websites and video. To do this, your episodes and related content (like show notes, transcripts and blogs) have to be ‘optimized’. That means carrying out podcast keyword research effectively.

Podcast SEO is a long-term, slow-build strategy that strikes fear into the hearts of a lot of podcasters. But, when done right, it will:

  • Give you a wealth of easy ideas for upcoming episodes and interviews
  • Build your authority within your niche and trust with your audience
  • Support your brand, business or services by generating organic web traffic
  • Make sure your podcast is available wherever people are searching, whether that’s on Google, Apple Podcasts, YouTube or social media.

Read on to learn more about podcast keyword search and reliable tips to optimise your podcast and help listeners find your show.

Read the article to learn more.​

Relationship Marketing: The Ultimate Guide

by Jay Kang

What is relationship marketing, and why is it so important? Relationship marketing is a marketing strategy that emphasizes customer retention, satisfaction, and customer lifetime value.

An easier way to think about it is this: Imagine you’ve worked hard for new customers. How do you keep them super happy, and wanting to come back? And how do you get them to tell all their friends about you? That’s relationship marketing in a nutshell. It’s building the relationship between you and the customer.

This post will cover everything you need to know to get started in relationship marketing — what relationship marketing is, why it’s so important, some real-life examples, relationship marketing strategies your business can use, and how to track the success of your relationship marketing.

Read the article to learn more.​

9 Tips to Build Customer Relationships with Social Media in 2021

by Chloe West

Marketing your company and generating new customers is only one piece of the overarching business puzzle. Another piece of that puzzle is to continue nurturing those people so you can build customer relationships that last.

In this guide, we’ll take a deeper dive into why building customer relationships is so important as well as share nine strategies to help you get started.

Read the article to learn more.​

UP NEXT ON INNOVABUZZ PODCAST

We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Fabulous conversations with PosABility Ambassador, Cydelle Stewart about business systems and process, and Ramon Ray of Smart Hustle about The Celebrity CEO. Watch out for these episodes to publish next week!

That’s all for this week.

Remember to BE AWESOME and KEEP INNOVATING.

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