InnovaBuzz Newsletter 28 August 2019

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

Jacqui Jubb, Copywriter and Launch Strategist

In this episode, our guest is Jacqui Jubb, a copywriter and launch strategist. Jacqui is a lawyer turned copywriter and writing mentor, who helps people express their creative genius and launch their signature program into the world.

In our discussion, Jacqui talked to us about:

  • Tips to write a good headline, that gets people reading further
  • How to engage your dream client with personality infused copy
  • Ways to use storytelling in your copy

Listen to the podcast to find out more.

Dr. Amantha Imber, Inventium

In this episode, our guest is Dr. Amantha Imber, who is an innovation psychologist, best-selling author, and founder of Australia’s leading innovation consultancy, Inventium. Inventium has been recognised as one of Australia’s fastest-growing companies in the BRW Fast 100 list and was also awarded the BRW Client Choice Award for Best Management Consultancy in Australia. In 2016, Amantha was inducted into the Australian Business Women’s Hall of Fame.

Amantha is the co-creator of the Australian Financial Review’s Most Innovative Companies list, an annual list that Inventium compiles, ranking Australia and New Zealand’s top innovators. Her thoughts have appeared in Harvard Business Review, The Huffington Post, Forbes, and Fast Company and she is the author of two best-selling books: “The Creativity Formula” and “The Innovation Formula”.

In our discussion, Amantha talked to us about:

  • The difference between creativity and innovation
  • How to develop and sustain a culture of innovation
  • Some great tips on innovation and productivity she’s learned from guests on her How I Work podcast

Listen to the podcast to find out more.

How to Make Your Brand’s Podcast Soar to Top of the Charts

by Mark Jones

One of the biggest changes to podcasting over the past decade has been the emergence of brands as podcasters. It’s no longer a media channel dominated by entrepreneurial, solo podcasters bringing the world their big ideas.

These brands all face something of an existential challenge. They have an overt sales and marketing agenda — yet podcasting is a very personal, intimate form of media. Put another way, podcasts challenge brands to be human. If you don’t have a genuine passion to connect with your audience, delivering an ROI on your podcast will be tough. It’s that simple, and that hard.

Check out these top five podcasting tips to make your brand’s podcast soar to the top of the charts.

Read the article to learn more.

The Role of Your Website in Guiding the Customer Journey

by John Jantsch

Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point.

While prospects may discover your brand anywhere, you want to be driving that traffic from those disparate points back to your website. Your website is the one online asset that you have complete control over, and a well-designed website is the key to taking the reins on guiding the customer journey.

In this article, let’s take a look at the role that your website can and should play at each stage of the customer journey.

Read the article to learn more.

Podcasting for Profit — Let Us Help You

Podcasting is an excellent way to promote your business, connect with influencers, and establish yourself as an expert in your field. It is also great fun!

Make clever and strategic podcasting a fundamental pillar of your marketing and open a whole range of opportunities to help your target audience.

If you want to participate in the Podcasting Tsunami, with your own podcast that positions you as an expert and is your very own PR and media platform, click the button below.

Yes, I want to start podcasting…

7 Ways to Use Live Chat as a Powerful Sales Tool

by Sam Makad

According to research by J. D. Power, 42% of customers were found to prefer live chat as a means of correspondence with a business. This points to live chat being the highest preferred medium of communication, with email and social media or forums trailing it with attrition rates of 23% and 16% respectively.

Live chat should be looked at more than just a customer support team’s tool. Any visitor who engages in a live chat is a potential buyer. This is why, engaging them with a sales rep, instead of a support representative is a novel idea, one that can help you realise expeditious conversions.

Keep reading to find out how you can use live chat as a tool that can truly turn your business’s endeavours into hugely profitable ones.

Read the article to learn more.

How to Choose the Right Ad Platform for Your Business

by Adam Arkfeld

The digital marketing world can be noisy, after all, and everyone has an opinion. Your friend tells you that Google Ads is just too expensive. The blogs all say Facebook is for old people. You’re hearing from others that you simply must be on Instagram. And LinkedIn is dying, right? (Everybody knows it, right?)

So how do you know where you should be advertising for your business and your demographic? When it comes down to it, there are three questions you need to ask yourself: What’s your audience? What type of product are you selling? And what are your marketing resources?

With these considerations in mind, let’s take a quick spin through four major ad platforms to see which one is right for you.

Read the article to learn more.

This Is the Key to Excellence in Customer Service

by Swetha Amaresan

It’s no surprise that successful companies have powerful customer service teams. After all, customer service is the backbone of many strong brands as it ensures positive relationships between customers and employees.

However, striving for excellence in customer service can be extremely vague. What defines “excellent” customer service? What metrics can you use to gauge this? And, how do you know when you have achieved excellence?

In this article, learn the keys to excellent customer service that will help improve your company’s service offers and set your team on the path to success.

Read the article to learn more.

That’s all for this week.


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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients