InnovaBuzz Newsletter 28 March 2018

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Steve Killelea, Institute for Economics and Peace

In this episode, it’s a great privilege to welcome to the InnovaBuzz podcast Steve Killelea, the Founder and Executive Chairman of Integrated Research Ltd, The Charitable Foundation, and the Institute for Economics and Peace. He is the creative force behind the Global Peace Index study, the world’s leading measure of peacefulness.

With over 30 years experience in the information technology industry, Steve is highly skilled in international marketing, business and product strategy, and has developed two highly profitable global companies with exceptional track records of accomplishments.

Over the last two decades, he has applied these skills to his global philanthropic activities. First establishing The Charitable Foundation, which specialises in working with the poorest communities of the world, and then the Institute for Economics and Peace. His founding of the Institute for Economics and Peace was recognized as one of the 50 most impactful philanthropic gifts in Australia’s history.

Gill Hicks on InnovaBuzz 104 suggested we interview Steve.

Listen to the podcast to find out more.

What You Need to Know: Online Review Management and Marketing in 2018

by Andrew McDermott

Time magazine has some advice for you. Don’t trust reviews.

Their inflammatory article states you shouldn’t trust positive or negative reviews. Time’s reasoning goes something like this:

“By outing dubious, planted, solicited, and otherwise inauthentic reviews, consumers will have more reason to trust the reviews that remain, the thinking goes. But judging on how prevalent the manipulation seems to be, it’s arguable that online user ratings and reviews are less trustworthy than ever.”

To be fair, they’re not suggesting there’s something inherently wrong with reviews themselves. Their message seems to be focused on the corruption and manipulation of reviews that’s prevalent in many (most?) industries.

Are reviews becoming less important in 2018?

When it comes to online reviews customers make their own decisions. As a whole, they don’t seem to agree with Time magazine’s opinion of online reviews. Which makes sense when you realize the online review ecosystem continues to evolve.

Most organizations aren’t prepared. Are you?

In this article, learn how online review management and marketing is changing in 2018.

Read this article to learn more.

How Big Rock Content Drives Major ROI

by Dawn Papandrea

When embarking on a content marketing initiative, you might think you need a significant library of content to get things going or attract attention. But if you go big enough with just one epic piece of content, it can fuel your content strategy for quite a while, allow for lots of spinoff content, and drive huge ROI.

Whether it’s an e-book, a whitepaper, infographics, or a video, “big rock content” can result in major returns on your time and money investment. “Whatever it is, it has to be big,” said Jason Miller, LinkedIn’s Head of Content and Social Media Marketing at NewsCred’s ThinkContent London event. He’s one of the loudest industry cheerleaders for big rock content, and has the results to prove that it works.

Consider this: “The Sophisticated Marketer’s Guide To LinkedIn,” achieved an ROI of 18,000 percent when it launched back in 2014, and is still LinkedIn’s number one asset today. It was most recently updated for 2017, and runs 48 pages.

Need more convincing? In this article, take a look at how big rock content can help you meet your ROI and KPI goals.

Read this article to learn more.

7 Killer Email CTAs to Try Before Asking for the Sale

by Sujan Patel

Outreach is good. Making a connection is even better. But both are just a precursor to your ultimate goal: you want the prospect or customer to do something. Subscribe, download, sign up, purchase, share, and so on.

Your call-to-action, then, becomes all-important. An email without one is meaningless.

An email with a weak one is only marginally better.

And email with the wrong call-to-action at the wrong time is damaging to your brand and reputation.

It’s got to be right.

In this article, learn what makes a call-to-action strong and find out the seven killer calls-to-action to try before asking for the sale.

Read the article to learn more.

The Transformational Marketing Academy

Join our community of awesome Marketing Transformers at the Transformational Marketing Academy and share your transformational journey with like-minded business owners.

The One Page Transformational Marketing Map guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your business.

You can get the Transformational Marketing Map via the link on our home page.

Join Us in the Transformational Marketing Academy.

Emails Not Converting? Use These 9 Words That Sell in Your Next Campaign

by Sam Thomas Davis

Copywriting is a misleading word.

If you’ve ever sat down to write an email, it’s likely you wrote what looked right or “felt” creative. But it’s foolish to rely on feeling alone.

You see, good copywriters know compelling copy isn’t written; it’s assembled. Not from words of preference, but from words of persuasion.

“Copyassembling,” in that case, involves putting certain keywords and phrases into your copy. These are “words that sell.”

In this article, find out how nine companies are using them to excite and move more buyers to action. You’ll also learn how you too can include them in your marketing and achieve similar results.

Read the article to learn more.

Why You Need To Segment Your Email List

by Colin Klinkert

Colin’s friend Mike, runs a music shop in the centre of town. Every day he serves hundreds of musicians from all over the world: Guitarists, Drummers, Violinists, Pianists and even the occasional Triangle player.

All of these people love music. But, none of them come to the shop for the exact same reasons. A drummer doesn’t care about the latest offers on acoustic guitars, and the pianist doesn’t really give a crap about what’s new in the world of Triangle playing.

Now, for Mike, this is hard to deal with in a shop.

But, in the world of Internet Marketing, you can cater to all of these different people, without any crossover. That’s what email list segmentation is.

In this article, learn how you can send your customers a unique content, that fits them perfectly, that they’re more likely to open and read.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

InnovaBuzz Episode #76 — Lolly Daskal, Lead from Within

In this episode, my guest is Lolly Daskal, founder and CEO of Lead from Within, a leadership coaching consultancy. Lolly is a prolific author, who publishes regular contributions in The HBR, The Huffington Post, Inc and Medium among others.

The Huffington Post called Lolly, “One of the Most Inspiring Women in the World.”

This was a really inspiring interview where we talked about the seven archetypes that “live” within all of us and how there two competing polar opposites to each archetype, but only one of those serves us and others in a great leadership capacity.

Listen to the podcast to find out more.

Read More and Listen to the Podcast…

That’s all for this week.


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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients