InnovaBuzz Newsletter 28 November 2018

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Dave Jackson, School of Podcasting

In this episode, I’m really excited to welcome on the InnovaBuzz podcast as my guest, Dave Jackson, founder of the School of Podcasting, and host of the podcast with the same name. He is also the author of the book “More Podcast Money”, and an expert on all things podcasting. He has helped hundreds of podcasters launch, grow and monetize their podcasts.

I’ve been following Dave for several years now and am a regular listener of the School of Podcasting podcast, where I’ve learnt quite a lot and gotten many tips that we use in our podcast. I’m excited to share today’s interview with you.

In our discussion, Dave talked to me about:

  • Starting out on the podcasting journey by getting clear on who your audience is, where they are and making friends with them;
  • The importance of engaging with your audience and building community;
  • and how you can use a podcast to gain access to your favourite sporting team

Listen to the podcast to find out more.

Storytelling: The Building Blocks of a Great Digital Brand

by Juntae Delane

Storytelling is part of the foundation of your digital brand. This aspect of your content infuses your writing with character and uniqueness that will set your brand apart from all the noise floating around in the vast space of the Internet.

Getting started with your own storytelling voice may feel complicated at first. Keep reading for some great steps to ease you into excellent storytelling.

Read the article to learn more.

How to Turn One Content Idea into a Fascinating Four-Part Series

by Stefanie Flaxman

To start planning your content so that you can meet your publishing deadlines without getting overwhelmed, start with the simple, small task of selecting one content idea.

Learning how to write a series so that you can take a break also helps you evolve as a content creator, because you’ll practice shifting from merely publishing content to building anticipation for your next installment.

In this article, learn how to break one content idea into a fascinating four-part blog series. If you produce one piece of content a week, these installments will give you four weeks of content, but they could also publish four consecutive days in a row or every other day. See what works for you.

Read the article to learn more.

Podcast Marketing: 3 Sure-Fire Ways to Grow Your Audience

by Olga Bedrina

Podcasts are an extraordinary way to build a connection with your audience.

But unlike blog posts and YouTube videos, podcasts live in sort of a vacuum, and more effort is required to get them in front of their target audience. That’s why podcast marketing might require a different approach than blog or website promotion.

This makes a strategic podcast promotion plan even more valuable.

Read on and find out how you can get the most mileage out of your podcast episodes, and increase your podcast’s presence on social media and in highly relevant communities.

Read the article to learn more.


Visit the Transformational Marketing Hub, anywhere between now and January 15, we are offering a Complementary Marketing Health Check for your business, complete with a report and action steps for the next 90 days.

We’ll assess the current health of your marketing, specific to your 90 day plan and give you a report on the 3 key steps you can take to transform YOUR marketing into an effective lead generation machine, to serve the people you care about. Just visit ( to get started.


Learn More About This News Here

How to Beat the 8-Second Attention Span Plague

by Al Gomez

The average attention span of a goldfish is about 9 seconds. Humans in this day and age, on the other hand, hold attention spans of 8.25 seconds. Quite an astounding and disturbing fact.

Holding concentration in the digital world has grown increasingly difficult. If you’re having a hard time keeping your audience engaged in your site, you’re not alone. Users leave web pages in a span of 10 to 20 seconds. This calls for you to clearly communicate your value proposition within or under 10 seconds.

As a content marketer, how will you hold your audience’s attention long enough for you to convince them? Read on for some tips to optimize your content for the eight-second attention-span problem everybody’s having.

Read the article to learn more.

9 Practical Ideas to Overcome Procrastination

by Amir Khan

Every now and then we find ourselves engrossed in useless activities and missing out on the important things on our to-do lists. We keep telling ourselves that there will be enough time to do it LATER.

Procrastination is what keeps us from focusing on our priorities. It is the intended but counterproductive postponement of a planned task, despite knowing the benefits associated with its completion. While delaying tasks, we feel that a psychological force is keeping us from pursuing what we had planned to achieve. Nevertheless, it is very important to beat this force before it beats us!

In this article, we will be going through some tips and tricks to beat our irrational thinking and counter procrastination like a pro!

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Reflections on FFBM2018 — Vanuatu

In this episode, Jürgen and Joanne Clark of Destiny Pursuit Coaching and Training, reflect on the recent First Fast Business Mastery Summit 2018 (FFBM2018) in Vanuatu. They recount the journey they went through alongside like minded businesses and the lessons they took away from running the event. Learn the importance of being creative in your business and find out how you can join the FFBM Summit in 2019.

Listen to the Podcast to get the full scoop.

Read More and Listen to the Podcast…

That’s all for this week.


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