InnovaBuzz Newsletter 29 July 2020

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

​Peter Margaritis, Using Improvisation to Create Positive Results in Business​

In this episode, our guest is Peter Margaritis, Author of Taking the Numb Out of Numbers & Improv Is No Joke. During his time as a corporate CPA, Peter took Improv classes and today, he shows how to use the tools he learned in Improv — like listening, flexibility and trust, to change how a team interacts with each other and their clients. As a result, your team will learn new methods to improve their communication and build stronger relationships with your clients, customers, stakeholders and associates.

In our discussion, Peter talked to us about:

  • Listening fully and being fully present
  • Making your presentation about your audience and hearing things in their voice
  • How to improvise the scene you are in, not the one you’d like to be in

Listen to the podcast to find out more.

​Fabien Pataud, Attract More Ideal Clients and Close More Sales​

In this episode, our guest is Fabien Pataud, who helps coaches, consultants, and business leaders, who aren’t converting enough ideal clients, to implement profitable sales and marketing systems which enables them to attract and convert 2 to 3 new opportunities per month.

Fabien has developed the Sales Disruption 2.0 program to model his success in business & sales over the past decade. He now works with businesses and individuals globally to educate and inspire them into action. Fabien’s passion is to turn you into a high performing sales expert, revolutionising the way you approach life & business, achieving goals you never thought possible.

In our discussion, Fabien talked to us about:

  • Seeing objections as reflections — what did you do to bring about the objection
  • Viewing sales as a partnership with your client and coming from a servant’s heart
  • How to amplify yourself and your creative genius even in sales!

Listen to the podcast to find out more.

How to Grow Your Brand Through Podcasts

MeetEdgar Blog

Podcasts are one of the most intimate forms that you can create for content because people get to hear your tone. They get to hear your voice. And since people listen to podcasts as they’re going about your day, it’s like you’re having a real conversation with someone.

Keep reading to find out how you can use podcasts to increase your visibility on social media and your brand awareness all across the web.

Read the article to learn more.

​Pick My Brain​

Pick My Brain is a knowledge commerce platform that allows anyone to easily offer and sell their time, knowledge and experience online, in person, and everywhere in between.

Helping professionals from all around the world share more of what they know directly with others on their own creative terms, Pick My Brain is changing the world, one connection and one conversation at a time.

Pick My Brain offers a professional knowledge profile, programmable knowledge based contracts, a booking and scheduling system, a payment and invoicing system as well as a review and reminder system.

Check it out at pickmybrain.world and visit Jürgen’s profile at https://pickmybrain.world/profiles/jurgen-strauss

​How Do You Get More Podcast Reviews?​

by Matthew McLean

Getting podcast reviews is nice. You put a lot of work into your content, after all. Sometimes you can go through periods where you feel like no one is listening. Then a positive review from a listener pops up, and it’s like a virtual pat on the back.

There’s more to podcast reviews than fanning the flames of your ego, though. Reviews create social proof, and potential new listeners might decide whether to listen or not based on what others are saying about you. They prove that your show has an engaged and loyal following.

So, although reviews aren’t the be-all and end-all, they are important. How do you go about getting them? Keep reading to find out.

Read the article to learn more.

​The Value Ladder: How to Maximise Customer Value​

by Josh Barney

Imagine if you could maximise the spend of every customer who purchased from you?

If you’ve never heard the term ‘value ladder’ before, it’s highly likely that you’re leaving a ton of money on the table……but how do you know this?

Without directly asking there’s no way of knowing exactly how much money a customer has to spend with your business. And, even if you are in an industry that allows you to ask, it’s very possible that the customer will lie or underestimate their spending power.

In this article, discover how you can maximise your customer’s value, optimise your product range, and let your business reach its full potential.

Read the article to learn more.

​6 Steps to Craft Webinars That Boost Customer Engagement​

Articulate Marketing

According to InsideSales.com, almost three out of four senior marketers say webinars are one of the best ways to generate leads. The web based seminars are a useful way of capturing prospects at any stage of the sales funnel. They’re also perfect for boosting engagement amongst leads and customers alike.

If you’ve never hosted a webinar before, you might not know how to get started. Or maybe you did host a webinar and it didn’t exactly get the response you were hoping for. How do you prevent this from happening again?

Keep reading to learn more about how you can host a successful and engaging webinar.

Read the article to learn more.

UP NEXT ON INNOVABUZZ PODCAST

We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Brilliant insights from Sarah McIntyre of Bright Inbound about listening and learning from your customers, and Natasha Vorompiova of SystemsRock about aligning your systems and processes with your customer journey. Watch out for these episodes to publish next week!

That’s all for this week.

Remember to BE AWESOME and KEEP INNOVATING.

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Weekly InnovaBuzz Newsletter — — a roundup of what’s new in Digital Marketing, Content Marketing, Information Marketing, Website Development, Leadership and Innovation.

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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients

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