InnovaBuzz Newsletter 31 January 2018

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing and Innovation.

In this episode, I’m excited to welcome to the InnovaBuzz podcast Dr Fiona Kerr, Industry Professor (Neural and Systems Complexity specialist) at the University of Adelaide.

Fiona advises and presents on a range of topics regarding the neuroscience around how leaders build better brains and creative, flourishing organisations.

This is a fascinating discussion about leadership and what we can learn from neuroscience and Fiona’s research to become better leaders, improve our brains and those of the people around us. Listen to the podcast to find out more.

Read More and Listen to the Podcast…

How to build the perfect content calendar

by Dylan Hey

Having a clear strategy will ensure that you get the greatest return on investment from the time you spend on social media. More importantly, having a content strategy in place makes it much easier for you to produce and share quality content that your audience will enjoy at scale.

It’s really important that you understand who your target buyer persona is ahead of creating your content plan. If you need any help with that we’d recommend checking out this post.

In the article, the author shares a free content calendar for you to experiment with. Make a copy for yourself, then make changes as you see fit. We’d love to see your results when you’re done!

Find out the content calendar template that you can use to make sure 2018 is your strongest year to date by reading this article.

Curation is Critical to Your Marketing Strategy [Best Practices 2018]

by Karan Bavandi

By carefully selecting, commenting and sharing valuable content, you are demonstrating your own thought leadership. You are also participating in a trend that by now is well established.

In a post on “15 facts about Content Curation“, Tatiana Liubarets writes;

“Research by Curata has found that curating isn’t a new or innovative practice any longer, it’s become the norm. Only 5% of the marketers worldwide surveyed in their annual report never share other organization’s content, while nearly ⅓ share blogs, industry publications, or other resources on a daily basis.”

Learn from her on how you can make progress on your projects quickly by reading this article.

In this article, the author will show you how to boost your content marketing with content curation, and solve some of the challenges with measuring your success with curation on social media. Read to find out how.

The Get-More-Clients Formula

by Christian Mickelsen

I used to get VERY nervous when people asked me this question. I’d get a tight feeling in the pit of my stomach. I wasn’t sure what to say. Even when I did have something prepared to say, people looked at me strangely. Or they nodded and said, “Very interesting,” in a way that made me know they didn’t think very highly of me.

People probably ask you what you “do” all the time. If you ever go to networking events, then sometimes you get to share what you do in front of an audience. That can make you even more nervous, but if you do it right it’s really a chance to give a “Client Getting Commercial.”

You get to give a ‘commercial’ to people 1 at a time or in front of a group. But… If you don’t know what to say, this opportunity can quickly become a nightmare.

If you got this problem, don’t worry! In this article, the author shares his formula for creating your own “Client Getting Commercial.” So instead of being a nightmare, these moments can be a dream come true with you getting more clients, instantly. Read to learn.

The One Page Transformational Marketing Map guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your business.

This marketing journey is the exact process that we use at Innovabiz for our own marketing and also in our work with clients to deliver exceptional results! In fact, one or our clients recently reported an increase in annual net profit of 47% as a result of working with us and implementing this process!

You can get the Transformational Marketing Journey via the link on our home page.

Please join our community of awesome Marketing Transformers on Facebook and share your transformational journey with like-minded business owners.

7 ways marketing automation can make content marketing more effective

by Pam Neely

Content is the fuel of marketing automation. It’s the core product the machinery of marketing automation delivers — content that’s served up at the right time, to the right person, with the right message.

If you’ve been doing some content marketing yourself, none of that will come as a surprise. We all know content marketing is a lot of work. You’re probably also aware that most content marketers aren’t getting the results they want. In the Content Marketing Institute and Marketing Profs’ 2016 Benchmarks Budgets and Trends — North America report, only 30% of B2B content marketers said their companies’ content marketing was effective. Only 38% of B2C marketers could say the same.

We think there’s a better way. It’s time to use the power of marketing automation (and content marketing automation) to give marketers the tools they need to deliver that right message at the right time to the right person.

Read the seven of the key changes you can expect to see as you bring your marketing automation online.

21 Awesome and Free Stock Photo Sites for Social Media Images

by Dara Fontein

If you’re a social media marketer, you know how difficult it can be to find the perfect image to accompany a post. We all know that photos are one of the most important components for boosting engagement, but unless you’re willing to pay for it, finding a great one can be seriously time-consuming.

Read this handy collection of free stock photo websites that you can use for your content and other businesses. Bookmark it for quick reference.

There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Michael Mapes: Graveyard Innovation

In this episode, my guest is Michael Mapes of Graveyard Innovation, a results-based innovation firm that helps business, design and execute winning strategies because, as Micheal puts it: “ we like to win”. We talk about innovation as providing relevant value to your audience, about the importance of always asking questions and really listening and hearing what our clients are saying. Listen to the podcast to find out the details.

Read More and Listen to the Podcast…

That’s all for this week.


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