For type sake poster

Smart or Dumb? You decide!

Example of dumb quotes and smart quotes
Trull’s law of apostrophes

The burden of widows & orphans

Example of orphan and widow

Everyone needs space

Example of orphan and widow

Stick your punctuations inside the quotes

Correct use of punctuations and quotes
Correct use of punctuations and quotes

Don’t get high on hyphens

Correct use of the hyphen, en dash and em dash

Know what you want to emphasize

Body text in uppercase

Avoid designs that will give your users a headache

Example of white text on black background

Justify what is right

River type-crime

Rags to ridicule

Rag type-crime

Verticle text for type sake

Examples of vertical text

No negativity in letterspacing, please.

Negative letterspacing

Make your designs bulletproof

Many signals can ruin your designs

Example of too many signals

Correct spacing for type sake

Correct spacing for type sake

Don’t mix up too much

Examples of mixed typeface (Helvetica Neue)

Italics slanted letters

Slanted letters are not ITALICS

Use proper accent

Example of accent marks

Margin is crucial

Example of good margin and bad margin

Abbreviation can be confusing

Example of example

Concluding word

Always overbooked & bookmarked | UX Writer at Innovaccer