Update #2 Innovasis Hotels — New brand
Welcome to part 2 of our update.
If you have read the first article available here: #1 Major July update form Pawel Alva , you already know that our strategy has changed to accommodate changing market conditions. To that end, we have broken down the Innovasis Hotel Development into phases. This is so we can accomplish our overall goal much faster. As you already may know, this is one in a series of articles in which we present the changes that we have been working on for the past several weeks.
In this article I will be talking about our new name, Brand — look and feel — and logo.
Lets begin.
DEVELOPMENT OF THE NEW LOGO
We put in a lot of effort to select our new name. We hired marketing agencies, we organized a community competition, and we spent a lot of time ourselves looking for our new logo and branding. Finally…we got it!
“Innovasis” was the one we decided on.
Of course, with selecting a new name, we also needed to update our entire Brand.
Here are some of our newest working samples of the new Logo in 2D:
Here are example of the Logo in 3D:
When designing the new logo, we wanted it to be:
- Innovative,
- FUN,
- Credible,
- More technical and advanced than the previous one ( I will explain why a little later).
We also really wanted to take advantage of the opportunity to be able to incorporate the Spade into our logo — the Spade being a representative symbol of something that is the “best”. The king of suits. Something that is top notch!
Here are some of our designs of the SPADE.
And also the 3D version:
That is where we started developing it.
At this stage my personal opinion is that this brand has an amazing potential for development, but it still needs some work and a lot of experimentation to make it really amazing. It is, however, more than enough to start with and move forward. The rest of the changes we can make along the way.
DEVELOPMENT OF A NEW BRAND
Even though we liked our previous branding a lot, we had signals from the community that it looked too pretty, and that the feel of the brand did not build enough confidence and credibility.
We took this feedback very seriously.
We wanted the new brand to be more real — more technical — to build greater credibility for the project — which is extremely difficult if you want to keep a fun vibe — because I think we can all agree that these hotels are largely about FUN.
To accomplish this goal, we have implemented a few solutions that you can observe in the new brand.
1. A lot of technical architectural designs
You will find a lot of it here in the background. We have also developed an entire PDF where you can download the architectural plans for the capsules, rooms, Slip and Fly, etc.
2. Different colors.
As you are going to see, we will be playing a lot with dark blue. By doing this we wanted to add some seriousness to the feel of the project.
3. Timelines
You will find a lot of timeliness with emphasis on what have accomplished so far.
4. Team
We have not only hired new people, (more about this in a later article) but we have restructured the manner in which we present the team.
First of all, we will now present the team based on exact roles and responsibilities in the project.
For example — This person is responsible for architectural designs, and this person for Hotel Innovation.
5. New Whitepaper and Pitch Deck
We managed to do small brand updates to our Whitepaper, as well as make it way lighter. This is, however, only a temporary solution as we are working on a major update of that document. For the purpose of moving forward, though, this is enough for now.
There is also new document called the “Pitch Deck” — which will also be available to download. It will serve as a great presentation for anybody who would like know more or communicate with other people about Innovasis Hotels.
Talk you soon in next update about the team.
Pawel — CEO Innovasis Hotels
