Project Development Innovation
Published in
1 min readNov 22, 2018
The business’ culture will often decide what opportunities are exploited and which ones are ignored. Business culture also influences which tools, practices, and methods are used when developing new product development and innovation strategies.
For example, product development methods that emphasize technical functionality, but fail to similarly emphasize the role of customer development (particularly in unproven markets), can derail a company’s effort to enter new markets or expand on existing areas (Steve Blank, 2013).
