Pinpoint your most important supporters with Crowdskout
Campaigns, causes and advocacy groups all find themselves with one challenge in common: the difficulty to directly target and contact their constituents. As data analytics and voter targeting continue to find their place into the world of politics and advocacy, Crowdskout differentiates itself from the growing arena as it is a CRM built specifically for campaigns, nonprofits and advocacy groups.
According to Crowdskout, they are “the best data management solution serving candidates and causes in the market today” due to their ability to engage members, volunteers, voters, supporters and other individuals influenced by the organization or campaign. Quite simply, Crowdskout prides itself on reaching the right person with the right message at the right time.
Perhaps it is easiest to understand what exactly this data management platform is capable of doing by offering a case study on an advocacy group. Take any advocacy organization for example; in this hypothetical, the given organization wants to tell constituents to contact their legislators to oppose an upcoming bill related to their cause. In this situation, Crowdskout could be vital in enabling such contacts to help guarantee the bill would not pass.
Crowdskout would build complex segments to target specific voters with imported data. With such information, they would make individual voter profiles and help contact these individuals with direct mail, email and digital campaigns specifically targeted to each voter. The advocacy group then has the capabilities to track the success of the advertisement campaigns.
On top of data analytics, voter targeting and direct mail campaigns, Crowdskout is also capable of creating petitions, visualizing data to fuel messaging with charts or graphs, managing and tracking staff and volunteers, and tracking ads. What sets Crowdskout apart from its competitors is that its services are capable for helping campaigns of 50 to 50,000. Other data platforms are built more for larger campaigns.
Crowdskout and companies like it are growing. With the growth of such capabilities, voters will begin to recognize why they receive the specific messages they do when they receive them.
Article originally published on June 8, 2017.
