How to Set & Use Goals in GOOGLE ANALYTICS
Are you trying to optimize your website for conversions? The targets of Google Analytics help advertisers calculate how well their website meets the target objectives. To do that, Goals are one of the most powerful features in Google analytics
Some goals you might want to configure include:
- Subscribing to email updates
- Submitting a contact form
- Registering to receive a resource
- Member signups
- Scheduling an appointment
- Web site registrations
- Watching embedded videos
Types of Google Analytics goals are:-
Destination Goals: Destination Goals allow you to track when visitors reach a specific page or set of pages of the website.
Engagement Goals: Engagement goals allow you to track on-site activities, such as the duration of time visitors spend on your site, how many pages they visit, and what steps they take.
Event Goals: Event goals, track when visitors perform an action on your site, such as watching a video, sharing a social media post, or clicking an ad.
Here is a step-by-step guide to setting up a custom goal
To start, go to “Admin” and click on “Goals.”
Select “new goal.”
Then, you’ll name your goal and choose what kind of goal you ‘re setting.
We can choose a template if you want so, but I usually go with a custom option
Continue and give your GOAL name
Then choose a Goal slot normally google analytics has 20 slots
In this there are different goals, according to your campaign you can choose the Goa
l In this I am taking Destination, click ‘Destination’. Then click ‘Continue’.
Enter the page path of the final URL
If necessary , adjust the match type,You can change this to control the way Google Analytics will (and will not) match your URL. The options are:
Equals to: matches the URL exactly. For example, if you enter /thank-you then conversions will be counted when someone views /thank-you but not when people view /thank-you?id=18 or /thank-you/email
Begins with: matches the URL even if there are additional details following the URL. For example, if you enter /thank-you then conversions will be counted when people view /thank-you or /thank-you?id=18 or /thank-you/email
Regular expression: matches the URL based on regular expressions. For example, entering /thank-you\?id=(news|contact) will count conversions when people view /thank-you?id=news or /thank-you?id=contact
Assign a dollar value to your conversion goal. While this is an optional setting,
Click ‘Verify This Goal’ and check that the goal conversion rate looks accurate based on the
Click ‘Save’. Your goal is now tracking and ready for use.data from the previous seven days.
Click ‘Save’. Your goal is now tracking and ready for use.
