’60 Leaders on Innovation’ is now live

22 tough innovation questions answered by 60 thought leaders

George Krasadakis
The Innovation Machine
2 min readAug 25, 2021

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I am very excited to announce that a very special project is now live — a project that brings to life a very different innovation book.

The idea is simple, yet fascinating: what if we could ask the best across the globe to answer a fixed set of challenging questions on corporate innovation? What if we could combine their perspectives into a single book about innovation?

Do companies need a Chief Innovation Officer?

And so we did.

Robin Nessensohn and I contacted 60 leaders — CxOs, academics, technologists, innovation leaders, entrepreneurs, and start-up founders — across industries and time zones and asked them a few tough questions on corporate innovation — from a fixed set of 22 questions in total.

The result?

An amazing collection of thoughts characterized by a plurality of ideas, unique insights, and extremely interesting perspectives. Even from the early steps of the editing process, I was extremely impressed by the quality of the content and the ‘diversity of thought’ — which was precisely my source of inspiration for producing this very special book.

The book is organized into 22 chapters, each corresponding to one question. There are questions regarding innovation in the corporate and startup worlds, for example, ‘What makes a company innovative?’ or ‘How is innovation different in the startup world?’. Other questions focus on the essential innovation methods, the digital tools the skills that innovators need to have, the role of business experimentation, the interlink of agile product development and innovation.

We also asked leaders about the role of the C-Suite in empowering innovation, the importance of a strong innovation culture, the role of a community of innovators, and the need for a Chief Innovation Officer in a modern corporate environment.

A free book — simply register to get your copy: 60leaders.com/innovation/

60 leaders answer 22 corporate innovation questions
Do companies need a chief innovation officer? Tom Goodwin on 60 Leaders
What is digital transformation? Daniel Burrus on 60 Leaders

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George Krasadakis
The Innovation Machine

Technology & Product Director - Corporate Innovation - Data & Artificial Intelligence. Author of https://theinnovationmode.com/ Opinions and views are my own