intelligent screens, each identifying its audience and serving relevant content

A public, multi-screen content experience network

Interactive, multimedia content experiences presented via a network or series of display devices in public areas

A patent application summarized as “ Interactive, multimedia content is presented on multiple display devices in public areas. The display device includes components for recognizing users in viewing areas and selecting content to present the recognized users. Content may be specifically tailored for the recognized users, and the content may be split up into mini-episodes that are displayed across disparate public display devices.”

“As the users are detected at the different display devices, the mini-episodes of content may be presented in a sequential manner, such that a first mini-episode is played at on a first display device, a second mini-episode is played on a second display device, and so on until the content is entirely played. User interactions to the presented content may also be captured and used in future content selections

Interactive, multimedia content is presented on multiple display devices in public areas. The display device includes components for recognizing users in viewing areas and selecting content to present the recognized users.

Content may be specifically tailored for the recognized users, and the content may be split up into mini-episodes that are displayed across disparate public display devices

As the users are detected at the different display devices, the mini-episodes of content may be presented in a sequential manner, such that a first mini-episode is played at on a first display device, a second mini-episode is play on a second display device, and so on until the content is entirely played. User interactions to the presented content may also be captured and used in future content selections.

Cars identified by screens which then serve personalized content in a sequential or random access pattern

Microsoft Technology Licensing, LLC
Redmond WA
USFamily ID:1000001858053Appl. No.:15/087832Filed:March 31, 2016

patent application

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