How to set up a Minimum Viable Product (MVP)

Start with the problem, understand your users, the market, your competitors; define the ‘complete product’; then identify its smallest subset which can still bring enough value to early customers; so they stay engaged and promote your product.

1. Start by framing the problem

Start by describing the ideal situation versus the current one, and how certain users are impacted by this gap

2. Identify your users

3. Understand your users

4. Validate the problem

5. Ideate on potential solutions

6. Define your ‘full Product’

7. Define your MVP — the Minimum Viable Product

8. Define how success would look like

Next steps: Build, Measure, Learn; iterate

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