Image for post
Image for post

The plantobuy.com story

This post summarizes the story of plantobuy.com

George Krasadakis
Dec 3, 2016 · 2 min read

What if consumers could anonymously publish their buying plans online? What if retailers could target specific buying plans with special personalized offers?

Plantobuy.com allowed consumers to organize their buying plans anonymously in order to benefit from highly targeted/ personal. An online platform to empower consumers to ‘tell the market about their buying plans’ while at the same time empower retailers to perform intelligent, personalized or even 1–1 offerings.

Retailers used the platform to promote certain products to those consumers actually planning to buy the exact same products or similar ones. They could also benefit from the capability to make personal offers directly to selected consumers.

A free service for consumers offering a range of new capabilities such as social advice, targeted & personalized offers, according to their buying plans, highly-related, rich-media content, including ‘interactive’ ads.

Advanced functionality for Retailers to target customers according to their buying plans, get promoted via personalized offers, video ads, product sponsorships, achieve significant social-media effects; Get feedback, insight & analytics on each promotional activity

In absolute contrast with the %deal% range of services, plantobuy.com was about personalized experiences, intelligent offers, and content delivery.

Users had access to an ‘endless’ feed of rich video content, including ads, all matching the selected buying plan: highly-relevant ads, interactive and also allowing the user to submit feedback to the advertiser! Anonymously!

Plantobuy.com attracted attention and generated noise in the Greek market and appeared several times in major media channels — including Star Channel TV prime time News.

The service was discontinued back in Feb 2014.

The Innovation Machine

The Technology Innovation blog: ideas, inventions…

Sign up for Innovation Monthly

By The Innovation Machine

The Newsletter for the Innovation Leader - Methods, Ideas, Technology Updates Take a look

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

George Krasadakis

Written by

Author of https://www.theinnovationmode.com/ Opinions and views are my own.

The Innovation Machine

The community of Innovators and Inventors. We welcome people who are passionate about technology as the means of solving big problems. We believe in ideas and the power of online communities. Follow the Innovation Machine to discover problems worth solving and big ideas.

George Krasadakis

Written by

Author of https://www.theinnovationmode.com/ Opinions and views are my own.

The Innovation Machine

The community of Innovators and Inventors. We welcome people who are passionate about technology as the means of solving big problems. We believe in ideas and the power of online communities. Follow the Innovation Machine to discover problems worth solving and big ideas.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store