Photo by Edrece Stansberry on Unsplash

6 Reasons You Need a Company Brand Strategy

“We don’t have a brand,” a startup founder told me. This was a fast-growing startup that had found its market fit and was expanding primarily through word-of-mouth.

“You have a brand,” I told him, “and if your product is growing through word-of-mouth then it’s a strong brand.”

Every company has a brand and brand image but not every company is investing in…