Welcoming a visionary: Jørgen Vig Knudstorp joins Innovation Endeavors

We’re delighted to announce a remarkable addition to our team at Innovation Endeavors. Jørgen Vig Knudstorp, a transformative leader from the LEGO Group and a member of the board at Starbucks, Merlin Entertainments, and the LEGO Group, is joining us as a Partner and Executive Advisor.

When I first met Jørgen in Copenhagen in 2017, his blend of visionary foresight and approachability immediately struck me. As LEGO Group’s CEO, he did more than orchestrate a remarkable turnaround; he transformed LEGO Group into a beacon of imagination and creativity, touching the lives of billions of children every year. His work at LEGO Group exemplifies the power of inspiring and building, resonating deeply with our ethos of fostering entrepreneurial innovation.

Jørgen’s leadership style, characterized by earning trust and empowering teams, is not just a model for effective leadership; it’s a blueprint for success in fast-growing startups. This approach, combined with his diverse industry experience from LEGO Group and Starbucks, positions Jørgen as a multifaceted mentor for our portfolio companies. He brings a wealth of knowledge in areas ranging from creative problem-solving to operational efficiency and global expansion, making him an invaluable guide in the complex journey of entrepreneurship.

As Jørgen joins us, we eagerly anticipate the wisdom, innovation, and growth he will bring to our community. We are excited to see the impact of his guidance on our startups, helping them navigate the challenges and opportunities of the entrepreneurial journey.

Welcome aboard, Jørgen. We are thrilled to embark on this journey together!