Beaconhouse & Innovators Garage Incubation Program

Customer Discovery Workshop

Know your Customer

One must know their customer & whats their target market & market size? including demographics, age, income, geography, etc. Mr. Imran Jattala emphasized how much it’s important to know about the customer segment. If your business model is from B TO C make customer personas as it will be helpful to know about your customer.

Know your Product Market Fit

Having a product already has a solution & then trying to find a market for it. Which segment of the market is likely to be where your customer. Clarity is important if you are building a product and you aren’t clear that your product is going to solve a real problem that a large enough market has you could continue investing in building a product that is not commercially viable.

Know your customer & unique selling proposition

Mr. Imran Jattala further addressed the importance of knowing your competition and what’s enables your product to stand out from competitors. Unless you cannot pinpoint what makes your business unique you cannot target your sales efforts successfully. Because investor invests in companies, not in the product.

Know Your Pricing Scope

One cannot set a price that is cheapest and the best because people don’t believe that & the impression they get will be either you are cheating with your product or you are cheating with the quality.

Know Your Limits

For any startup, it’s important to know about its strengths weaknesses and threats. Any startup team should know its true potential. Instead of being afraid of a big large step, split it into smaller yet important signs of progress.

In-Person form of Customer Discovery

Customer Discovery is an important skill in order to create a product or service that serves the needs, pain points, and challenges of potential customers. Being in a customer-centric process, Customer Discovery can be used for any purpose in every startup’s journey, however, the early-stage customer discovery step is the most important. Lack of time, money, and energy with potential customers are the biggest reason startups fail.

With the right approach, your Customer Discovery journey is sure to lead you to create a great product or service that serves the needs of your customers.

Innovators Garage

Innovation Consulting | $500 Billion Innovation Economy by 2030 🇵🇰

Website: http://www.innovGarage.com/