AppDirect Raises $3.25M to Reinvent the Way Businesses Find, Buy and Use Web-Based Applications
AppDirect Raises $3.25M to Reinvent the Way Businesses Find, Buy and Use Web-Based Applications
Mountain View, CA — (Newswire — April 28th, 2011) — At the Under the Radar Conference today, AppDirect announced a $3.25M seed round and introduced a new way for businesses to find, buy and use web-based software. The AppDirect “Business Application Network” connects application developers to businesses through a network of branded marketplaces. The San Francisco-based company aims to become the central hub for the rapidly growing community of distributors, developers, and users of business applications.
“Hundreds of incredible Software-as-a-Service applications exist today that help businesses operate more efficiently. Unfortunately, businesses have been slow to adopt SaaS because they have been unable to discover relevant applications and manage them in a single location.” said President and co-founder Daniel Saks. “We believe our solution will reinvent the way businesses find, buy, and use applications in one seamless experience.”
AppDirect is as a free and private network that provides businesses with a single place to subscribe to applications, provision access to their colleagues, and pay just one monthly bill for all of their app subscriptions. With its launch, AppDirect has enabled users to begin signing up and start browsing through its growing inventory of applications. To help navigate through the offering, AppDirect has developed an intelligent recommendation engine that guides users towards the most relevant apps for their business.
Developers can distribute their applications through the Network by connecting to the AppDirect API. AppDirect seeks to extend the distribution reach for its application developers through its branded Marketplace-as-a-Service platform. Their first white-labeled marketplace, the Bell Business Apps Store, was launched by Canada’s largest telecommunications company to service their significant base of SMB clients.
“With new Channel Partnerships coming this year, AppDirect will provide a single point of integration for Application Developers to reach millions of businesses across the world,” says Daniel Saks. “For Channel Partners, it represents the fastest and most economical way to offer cloud services to their existing customer base.”
In addition, AppDirect has announced the close of a $3.25M seed round led by Inovia Capital. They plan to use the funding to scale their engineering team and extend their Application Network to foreign markets.
About AppDirect:
Based in San Francisco, AppDirect is a free and private Application Network that allows businesses to find, buy, and use web-based software. With one seamless interface, businesses can subscribe to applications, assign colleagues to multiple apps, and pay just one monthly bill for all their subscriptions. Through its network of branded Marketplaces, AppDirect provides Application Developers with a single point of integration to reach millions of businesses across the globe. For Channel Partners, AppDirect is the fastest and most economical way to launch a branded web-based business application marketplace. For more information, visit www.appdirect.com or follow AppDirect on Twitter at www.twitter.com/appdirect.
About Inovia Capital:
Inovia partners with exceptional entrepreneurs to build successful companies in high growth sectors. The team is comprised of entrepreneurs and sector experts focused on Mobile, Internet and Digital Media. Inovia has $165M under management across two seed and early stage funds. For more information, visit www.inoviacapital.com or follow Inovia on Twitter at www.twitter.com/Inovia.
