When one plus one equals ten
We love to see portfolio companies work together. Since we invest in clusters of non-competitive companies in high growth sectors (e.g. digital media where we have made 11 investments to date), collaboration is frequent. We find that the founders and management teams benefit on everything from winning business on a joint proposal to sharing office space. Perhaps the best example is Collective, who announced today that they are acquiring OggiFinogi:
Joe Apprendi, CEO at Collective, said in MediaPost “Since working with Oggi, especially in 2010, we delivered billions of ad impressions that Oggi enabled,” he says. An example of the company’s work can be found in the “Max It” ad unit, which consumes the entire browser window.
While it is great to achieve a positive exit, we are even more excited by the combination of these two portfolio companies. The transaction cements Collective’s leadership position in both display and video, plus extends their technology platform to unify audience targeting across both in-banner and in-stream ad formats. We are thrilled to be working with both companies and are excited for the future.
Here are some links to some of the coverage:
