You’re Already Paying for News.

The cost of ad data on your monthly bills.

Liam Champagne
Aug 9, 2017 · 4 min read

Inpress is a new digital news platform. Like what you’re reading? come check out www.inpress.media for more info + a free $1 of reading material for supporting quality journalism!

How much are you paying?

Advertising is something that everyone reading this lives with on a daily basis, and for the most part, we’re kind of okay with it. We don’t love it, but we live with it.

An extra ten minutes in the movies to see new release trailers? No problem, it adds to the excitement, and hey, you might just catch a glimpse of your new favourite film!

two thirty second ad breaks in between overs or wickets in cricket, or a goal or try in football? Eh, I think we’re all pretty much used to it by now. And it’s also the perfect opportunity to get up and grab another cold one. Nothing too wrong so far.

See, up until now, advertising hasn’t actually cost you much at all. Yes, a minute here or there, but there is no extra fee to see the trailers, or to get yelled at to by a new ute from China. And sometimes the beer ads are genuinely entertaining. Less and less these days, I might ad, but still sometimes.

Then you go on your computer, phone, or tablet and, whether you realise it or not, you immediately start paying out of your own pocket for image of products you will never want, need, or buy. Why?

Ad data.

Say What?

Thats right. Ad data. And sometimes, a heck of a lot of it.

A small scale study conducted by Enders Analysis involving six unnamed popular publishers found that between 18% and 79% of mobile data is consumed by online advertising.

The large variance in usage can largely be put down to whether the site has still image, animated graphics, or video advertising. Yes. The more aggressive the online marketing, the more of your data it uses. Which is hugely annoying.

And it gets worse. Ad blocking, which has long been the easy, simple option of avoiding those pesky pop-ups, is under attack more and more by established online media. Try reading a Financial Times article with an ad blocker turned on and you might be presented with a third of the text missing. A kind of tit-for-tat approach to fighting their falling revenue. Forbes offers readers who access their content using an ad blocker a discreet ‘ad-light’ display if they opt to turn the ad blocker off. A bit polite. A lot like chopping up the shit really finely and mixing it to the meal so you can’t easily identify it.

Less creatively, some publishers have reframed content to feature adverts, either imaged based or video, inside the text column. Further still, some simply don’t allow readers access if they have an ad blocker turned on.

All in the name of advertising cents for traditional publishers, which all the while work to bleed your data dry. And now with InPress, we can leave it behind for good.

InPress is changing the way news and journalism is created and funded, which ultimately leads to changing the way it is experienced by you. Each piece of content on InPress is sold for a price. Not a high price, by any means, but enough to transfer the balance of power in quality news and journalism. Instead of journalists and publishers serving those with the biggest ad spend, the small payment made each time an article is read allows the professionals to write for one group. Their readers.

This creates a platform that cultivates professional integrity and skill. Every purchase on InPress is committing a vote for independent journalism.

Whether it is image laden banner ads, annoying embedded videos, or skilfully hidden content marketing, InPress is getting rid of it for good. Instead, quality news and journalism is all your data is used to load, presented to each reader on a clean and crisp user interface.

Inpress is a new digital news platform. Like what you’re reading? come check out www.inpress.media for more info + a free $1 of reading material for supporting quality journalism!

InPress Media Insights

There’s more than one side to every story. With enough stories, we can find the truth.

Liam Champagne

Written by

Co-founder — InPress Media

InPress Media Insights

There’s more than one side to every story. With enough stories, we can find the truth.

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