Advertising My Blogging on Facebook
My little experiment with promoting my blogging on Facebook.
Days ago, I did a little experiment with Facebook Ads. I promoted one post and one publication.
Budget: € 3.00 ($ 3.54).
A tiny experiment, I know, but I wanted to test the water.
The first ad
One promotion was about one of my posts:
In my opinion, the post originally underperformed and has some potential.
I filtered audience by age (18–60), location (Italy), interests (English language).
Default layout proposed by Facebook. The Facebook post — referring to the post on Medium — appeared as sponsored news in the news feed.
€ 1.00 for one day (30 May 2018).
Stats on Medium before the ad were stuck at 306 views, 154 reads, 13 fans.
That’s the result of the promotion, according to Facebook:
A 0.5% conversion ratio doesn’t seem much. € 1.00 for two clicks on a post seems quite expensive.
Weird enough, stats on Medium just increased by one single view. No new reads, no new fans.
Were did the clicks go?
I don’t know.
€ 1.00 for two ghost clicks, no reads, and no fans.
The second ad
The day after I shot high.
€ 2.00 for one day (30 May 2018).
Big bet.
I promoted my Medium publication:
I filtered audience by age (18–40), location (United States), interests (writing).
Default layout proposed by Facebook. Facebook post — in the news feed — pointing to the Medium publication.
I spent a little bit more than € 2.00 because I forgot to limit to one day and I stopped after something more than 24 hours.
The Facebook page started with 14 likes, and the Medium publication had 83 followers.
As you can see, the conversion ratio seems better, with a 2.7%.
However, it results in just four likes for € 2.37.
Weird enough (again), the likes didn’t appear in Facebook stats.
The Medium publication got zero more followers.
€ 2.37 for four ghost likes, and no followers.
The third ad
No, there’s no third ad.
I know that a 3-Euro experiment is not an experiment at all. And I know that Facebook Ads may work for something else.
Still, for now, it speaks enough for me.
