The Myth of Medium Publications in Numbers
Does the exposure of popular Medium publications matter for you?
The myth of the exposure of popular Medium publications never convinced me.
Does this exposure translate into a boost for single authors, especially “minor” authors?
I run a small publication — only 98 followers — but comparing its results with popular publications showed me something beyond my expectations.
Preparing the game board
Exposure means something to me if it’s related to feedback. Views alone mean nothing, on Medium.
Claps have more meaning and are easy to check on all stories. Along with that, it’s easy to check the number of responses, which is another good metric for feedback. Finally, we need the number of followers of the author, to calculate relative metrics, because we are not interested in the total claps or responses of a publication, but how much a publication boosts feedback for a single author.
I’ll consider five publications, two “minor” and three “major”:
- inside Blogging (98…
