Repeat Your Good Words
In letting the world know your stuff, remember the cucumber experts.
The other week I was listening to the radio.
I don’t listen to the radio often. Maybe there is a reason.
At some point, the DJ interviewed a nutritional “expert.”
The theme was the best food for the beach.
It turned out that cucumbers are okay and omelets are out.
Your centennial grandma can tell that. And much more. And there’s no need for an expert to tell what I heard on the radio.
I didn’t turn on the radio again since that. And ate all the foods on the summer blacklist.
I’m still alive, but a bit depressed.
Year, after year, after year, they tell you to eat cucumbers, fruit, salad, and carrots.
Without shame, because it’s the right thing to say.
They think that who doesn’t eat cucumbers doesn’t do it because they didn’t hear that again on the radio.
Or maybe they know what writers struggle with.
Repeating the same old stuff again and again… works.
Every year, that need for easy wisdom pills. Every year, new listeners. Every year, the right moment for that stuff.
The more basic, the better. The more repeated, the better. The trendier, the better.
Now, just think about that.
We sometimes complain that some writers repeat themselves about self-improvement advice.
At the same time, cucumber experts repeat themselves a hundredth times and maybe will do that again a hundredth times more.
You don’t want to add noise. You want to explore different angles. Of course.
But, if your stuff is good, don’t be so ashamed of repeating yourself in any possible channel and even on the same channel.
If your stuff is good, don’t be ashamed of letting the world know it, because it’s the only way to let your words live.
You cannot compete with food, or fitness, or fashion bloggers. Maybe you don’t want too. You have a different audience. It will always be harder. Your audience will always be smaller.
Don’t let this world influence your authenticity, your originality, your depth.
Your writing is hopefully worth more than advice on cucumbers.
You want to be more discrete and provide real value, but in letting the world know your stuff, remember the cucumber experts.
Don’t let them take the world.