Behind BMoney: Providing Inclusive Investment Experiences for All
Based on IDX data per December 2022, the number of domestic investors in the Indonesian capital market grew significantly during 2022 to reach 10 million single investor identification (SID). As for stock investors registered in Indonesia, the total number has reached 4 million single investor identification (SID).
This shows that there is a high interest in stock investment, especially among non-investors. The number also suggests that there is still a lot of room to increase the penetration of stock in the country.
However, investment practices often come with a set of stigmas, especially in Indonesia. Investments are deemed as something that is not for everyone because it requires a certain high amount of money to start with and sufficient investment literacy in order to avoid unexpected losses. Investment-related scams have also hindered potential investors from kicking start their investment habit.
Hence, facilitating an inclusive, secure, and seamless investment experience to all Indonesians is essential to encourage more people in Indonesia to adopt a healthy investment habit. This is what drives us to launch BMoney — an all-in-one digital investment platform from Buka Investasi Bersama, a joint venture between Bukalapak and Ashmore Asset Management Indonesia.
Through BMoney that is registered and supervised by the Financial Services Authority (OJK), we are committed to offering various investment products and services within a user-friendly and secure platform. This way, everyone can optimise their investment based on their risk profile. We started with facilitating mutual funds and gold trading, which are low-risk investment instruments.
After successfully serving nearly one million investors since 2020 with a total managed fund of more than IDR 1 trillion; which shows a triple digit increase throughout 2022, we feel the urge to accommodate the expanding needs of the investors, including the need for stock investment.
This has led us to roll out our newest features in BMoney, a stock investment feature called BMoney Stocks and an exclusive service for the premium segment called BMoney Privilege.
BMoney Stocks
Collaborating with CGS-CIMB Sekuritas Indonesia, we established a safe digital share trading feature that hopefully can encourage more people in Indonesia to kick start their stock investment habit. Through our collaboration, which is the first collaboration between a tech company and an investment company, BMoney can now provide more inclusive investment services for more Indonesians.
BMoney Privilege
In addition to the stock trading feature, we have also unveiled BMoney Privilege, a set of features for a premium segment. This service is our way to accommodate the investors’ specific needs and help them develop their assets. BMoney Privilege segments will be provided with access to their portfolios; real-time data insights and the latest news about the stock market; assistance from experienced and licensed Relationship Manager; as well as opportunities to expand their network and investment options ranging from Bonds, Mutual Funds, Stock, and Gold.
Driven by Bukalapak’s mission to provide equal opportunities for everyone through the power of technology, we put a priority in constantly innovating. This is our path towards providing an inclusive investment experience and contributing to the establishment of financial inclusion in Indonesia.
To learn more about BMoney application, visit our website at BMoney.id.
