Inside Design
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Inside Design

Web copy techniques that alienate users, and why not to use them

Ever read something on a website that makes you a feel bit… off?

This post is by Patrick Stafford
Photo by @criene via Twenty20

Just a few words make all the difference

“Copy is unique for every website, just like a design.”

Asymmetric language

Not using headlines appropriately

“One of the worst things you can do to your users is mislead them.”

Talking about yourself too much

Writing for a search engine

Being inconsistent with your copy approach

“Users should feel something when they read your words.”

Don’t shame users into action



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