3 Must-Do’s in Hamburg off the beaten path

Jana Moysich
Sep 18 · 3 min read
Sven, FREE NOW driver

When visiting Germany, Hamburg should definitely be on your bucket list. The city known for Fischbrötchen, the famous concert hall Elbphilharmonie, and the most popular red light district in all of Europe has some hidden gems to offer.

As no one knows the ins and outs of a city like a local taxi driver, we reached out to one in our fleet. Say hi to Sven, who will show us around and introduce us to his favorite places in the beautiful city of Hamburg. Sven has been driving his taxi for 13 years through the city, and has accumulated local tips off the beaten path.

Luicella’s Ice Cream

Sven took us to his favorite ice cream shop in Hamburg: Luicella’s. Located in Detlev-Bremer-Straße 46 in famous St. Pauli, the shop is just a short walk away from Reeperbahn, Hamburg’s red light district.

The owners Markus and Luisa creates unique ice cream variations like Brownie-Espresso and Baklava. The menu changes on a daily basis, so every visit brings new surprises. You can even influence and inspire future flavours by writing your ideas on their blackboard.

In case you’re following a plant-based diet, Luicella’s offers vegan ice cream as well. Non-dairy flavours vary from peanut-coconut-dates to strawberry-mint. Vegan or not, all ingredients are natural and without any artificial colouring.

You can even watch the team while they prepare the ice cream. Just separated by a glass wall, you can follow every step of the process. All this definitely makes Luicella’s a must-visit locationwhen you are in town. Besides the shop in St. Pauli, they also have one in Lange Reihe (close to Central Station) and one in Grindel Viertel.

Park Fiction

Above the St. Pauli Piers, also known as Landungsbrücken, and the biggest landing place in Hamburg’s harbour, you can find a little park called Park Fiction. Whether you need a place to rest after a full day of sightseeing or want to enjoy the breeze while reading a book, Park Fiction is the place you want to go.

The park, officially named Antonipark, was created in the 2000s due to a protest by locals, after the city announced plans to build another office complex. Since then, Park Fiction is a place for cultural and political exchange and a meeting point for residents.

The beautiful view over the harbour is open to everyone and enables you to watch ferries and container ships as they cross the Elbe River. There are even palm trees; though they are made of steel.

Playground Coffee

Now that we have enjoyed some ice cream and had a little rest in the sun, we should grab a cup of coffee. Just a few steps from Luciella’s in St. Pauli, you’ll find Playground Coffee, a third wave coffee shop and roastery.

If you are into coffee and Instagram-worthy cafes, Playground Coffee is your place to go. The coffee comes from sustainable and fair trade coffee beans from all over the world. They offer all your favourites like Flat White, Cappuccino or classic Americano. Additionally, you’ll find a handpicked selection of cakes and sweets.

If you have a bit more time to spare, you could even book a Barista Workshop at Playground Coffee. As part of a group or by yourself, you’ll learn everything from brewing the perfect cup of coffee, to latte art and how the quality of beans influences the taste.

We hope you have as much fun exploring the beautiful city of Hamburg as we have!


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Jana Moysich

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I’m into Marketing, Tech & Stuff


The latest news and stories by the FREE NOW team

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