The mobility industry is massively growing and rapidly evolving. Most ride-hailing apps that exist today were founded within the last ten years, and it’s already hard to remember a world without them.
What started off as an easy A-to-B app has since transformed into a complex product, which is shifting towards customization and thoughtfulness. The way consumers travel and commute has a direct impact on their lives, and that’s why the industry is constantly under the spotlight.
As we predict an increasingly eventful future for ride-hailing, let’s have a look at how the industry might evolve in the coming years.
The convenient thing about having your own car is that everything is set the way you like it. Your phone automatically connects via Bluetooth and the air conditioning is set to the perfect temperature.
Consumers should not compromise on comfort, and so ride-hailing will focus more on catering to personal needs and preferences. Whether you like to listen to jazz music during a ride, have a silent one without small talk, or to have the temperature of the car set to 23 degrees, you will be able to set preferences through your ride-hailing app and ride the way you want.
Mobility is one of our core needs as human beings, as it sustains independence and connects us with others. Ride-hailing providers aim to support and transport all kinds of people regardless of disabilities and income levels.
When ride-hailing companies first started, they focused mainly on the average customers living in urban areas. Ride-hailing has since shifted to a more inclusive approach by making mobility available and accessible for everyone. Whether it’s wheelchair access, features for the visually-impaired or for deaf drivers, the focus is now on creating products that everyone can use.
We can also observe ride-hailing providers expanding their services to rural areas in order to bring mobility to those who do not have multiple public transportation options.
3. Green Mobility
The urgent need to live and act environmental-friendly will affect all industries. New mobility providers have the responsibility to lead this important movement. At the same time, authorities start to make cities human-friendly again and ban privately owned cars. Cities like Hamburg or London even force new ride-hailing providers to use emission-free vehicles in order to obtain a licence to operate.
Ride-sharing and ride-pooling will take on a key role in the future of mobility. On average, a car transports only 1.2 persons at a time. Travelling alone is ineffective and increases traffic and congestion. With ride-sharing, two users who want to travel to the same destination or direction get matched and share the car for a while. This is not only more sustainable but cost-saving for all involved parties.
4. Multi-Service Apps
You shouldn’t adjust to mobility, mobility should adjust to your life. And as some days feel more like cycling a bike than taking a car, your favourite mobility app should cover both options.
During the past months, most mobility apps already integrated scooters, bikes or public transportation. This “one app for all requests” approach, is one of the main predictions for the future of mobility.
Additionally, some apps offer food or parcel delivery as they already have a fleet of drivers and functional fleet management they can benefit from. In the end, the goal is to create an app that users interact with on a daily basis.
Safety should never be a trend, but we definitely see the ride-hailing industry developing further by implementing new standards into their products. Special training for drivers, but also features inside the app like a 911-button highlight the efforts most ride-hailing giants are taking right now. Safety also includes data protection, a topic that is gaining traction as users get more concerned and authorities enforce stricter laws.
We also see dedicated apps for women and kids evolving, which focuses mainly on safety by doing in-depth background checks for drivers and location sharing for passengers.
Ultimately, the future will be customer-centric as one of the biggest challenges mobility apps have to face is loyalty. Right now, most users switch from app to app, depending on which app has a stronger supply or lower prices at the moment. In the future, apps with a wider variety of services and better features will stand out. Additionally, personalized communication and a strong brand will bond users closer to specific apps.
Which trends do you observe in ride-hailing? Tell us!