How it all began
It all started with a tweet — a simple tweet that read, “Any other cabbies out there fancy losing weight with me and then climbing Mount Kilimanjaro?”
It won’t be a surprise to anyone that taxi drivers lead pretty sedentary lifestyles, so when this tweet was posted, it made a few cabbies sit up and listen. As one said, “I, as many of my colleagues do, scream very loudly at how wonderful we are. We invest so many years into the Knowledge. We are consistently voted the number 1 Gold Standard Taxi drivers on the planet. This is all fantastic but what good does it do if we are all going to be 6 feet under after suffering a heart attack.”
After a lot of training, some sessions even including famous adventurer, Bear Grylls, there were 3 cabbies still up for the challenge: Daren, John and Brian — all ready for an adventure and all of them FREE NOW cabbies.
How we got involved
When Daren, John and Brian reached out months ago to tell us about their mission to climb the highest single free-standing mountain in the world to raise money for the Taxi Charity for Military Veterans, we couldn’t wait to get involved. We have supported the Taxi Charity for years so it just felt right to be the Cabbies’ headline sponsor.
We wanted to help them in any way we could. As well as donating to the charity, providing them with kits for the climb, highlighting their stories to FREE NOW passengers and even arranging cabs to the airport (we couldn’t have them driving themselves!), we also reached out to media contacts to get them interviews with the likes of BBC Radio London and ITV London a couple of days before they departed.
Mount Kilimanjaro is 19,383 feet high, just over two-thirds of the height of Mount Everest.
After months of hard work, vigorous training and steadfast perseverance, we couldn’t be happier to report that they have done it! These cabbies have conquered Mount Kilimanjaro and successfully raised money for charity, on top of their day jobs.
This climb has not only changed their own lives (they have lost a lot of weight between them and significantly improved their physical well-being) but also the lives of those financially and emotionally supported by the Taxi Charity for Military Veterans.
Hearing from the cabbies
On reaching the summit, they unrolled the sponsored flag — prominently featuring FREE NOW. The cabbies have summed up their experience in these short statements:
Daren: “One of the proudest moments in my life, helping Military Vets, making my family and friends proud and putting Black Taxis where they belong — on top of the world.”
John: “Middle-aged men can do amazing things. From being out of breath climbing 2 flights of stairs to climbing the highest free-standing mountain in the world. Anyone can change!”
Brian: “JFK once said, ‘Ask not what your country can do for you; ask what you can do for your country.’ We took this momentous task to raise £‘s for our Veterans past and present! Kilimanjaro seemed a fitting way to earn their respect.”
We couldn’t be prouder of their achievement. Click here to read more of their story and donate to this great cause if you haven’t already!