3 Reasons to take your Search engine optimization(SEO) seriously.
In today’s business world, competitions are ever increasing as well as the need to put your business in front of potential customers who are actively searching for your product and services online. SEO (when done properly) helps you become discoverable when users are searching for what you do.
Let’s begin by discussing what search engine optimization (SEO) is. SEO is a combination of activities that help search engines Like Google search finds and trust your website and publications, organize the information you’ve been publishing, and present it to users searching for it. SEO means writing for humans. It involves
Firstly, performing keyword research to first determine what your audience is looking for and how.
Secondly content should incorporate those keywords in a natural and useful way.
Lastly, you should promote your content so it gets shared and linked to by others, increasing your ranking.
Let take a minute to go over keywords research. Keywords are words that trigger your website when a user is searching for content on search engines.
When doing your keywords research, you want to make your keyword specific to what your business is about. For instance, you own a shoe shop that sells female sandals you don’t want to use a keyword like “sandals”, you want to be specific and use keywords like “Female sandals”,” Women sandals” etc.
Google keyword planner can help you know what keywords trigger your website. This is a powerful tool because it gets its information form you google search data and it also gives you keyword suggestions, search volume, and potential reach when used as google ad keyword.
How to Know When SEO is Working.
When your SEO strategy works, it means good things SEO for you and your visitors. It also creates a cycle that reinforces itself.
For one, your website rank improves, which means more visitors will find your website in search results. With wider exposure and traffic to your high-value content, more sites will draw references from your content. This increases your authority and credibility, which leads to improvement in your website SEO ranking.
Why Does My Business Need SEO?
Many businesses believe that SEO strategies do not apply to them. Business doesn’t see any benefit from search engines. SEO helps your business in many ways and is an essential tool in your marketing and outreach efforts.
● Everyone Uses Search Engines
Internet users depend on search to answer questions, ether to learn more about products and services or to find companies. potential customers use search engines to look for reviews and directions to stores and businesses.
Even if a customer is already familiar with your business name, they are likely to type that into a search engine rather than trying to remember your domain. At the very least, you’ll want to make sure searchers can find your website when they’re looking for your business
● SEO Increases Traffic
If you provide valuable information and make it easy for search engines to find and index your content this, in turn, will give you higher rankings when a user is looking for information online which means more visitors to your website.
As with most marketing, you want to get your content in front of as many eyeballs as possible especially when your audience wants what you are selling.
●SEO Brings You Qualified Leads
Since search engines return results to users who are actively searching for a particular term or phrase, getting to the first page means you’re providing information to the people who want it most, when they want it.
Unlike advertising, you are not trying to push information in front of people who might not be interested at the time. So, you have an active audience, and you don’t have to pay to get the message across to them.
In conclusion, SEO is one of the most effective ways to build your online presence. Rather than seeing it as something to “fix” after you’ve created content, keep SEO top of mind from the beginning. Even before drafting your content.
By following best practices form the start, you’ll create interesting, useful content that potential customers want or need.
Have any questions, feel free to leave you questions in the comment box and I will be happy to answer them 😊
