4 QUESTIONS EVERY AFRICAN BUSINESS OWNER SHOULD ASK BEFORE INVESTING IN SOCIAL MEDIA MARKETING

Dare Durojaiye
Jun 17 · 5 min read
Business and social media marketing

1. WHAT ARE MY MARKETING GOALS?

Social media goals.

2. WHO IS MY TARGET AUDIENCE

3. WHAT VISUALS & MESSAGING WILL WORK?

Content is king

4. HOW MUCH SHOULD I SPEND?

Your marketing budget is a mix of what you can afford and what will be effective. My advice is to set aside a test budget that tests your assumptions and then review the results, tweak and then decide on a budget that works.

Budgeting

Inside Futuresoft

Exclusive insights from inside Futuresoft - Digital Marketing, E-Learning and IT Consultancy

Dare Durojaiye

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Inside Futuresoft

Exclusive insights from inside Futuresoft - Digital Marketing, E-Learning and IT Consultancy