How to craft a Call-to-Action that Converts

A call to action is a word, phrase, or sentence that tells your readers exactly what you want them to do next.

It’s basically a snippet or sentence that gets your target audience to do something and usually comes in the form of a button or link — in the digital marketing world we call it a CTA for short.

A CTA can ask people to comment, like, share content or take them to a sales page, landing page, blog post or newsletter signup form when they click a button.

Not all CTAs are created equal, because some generate more responses than others. Wording and strategy are key when it comes to creating your CTA.

Here are a few tips on creating CTAs that convert:

Identify and outline your goals:

Before you craft your call to action message, take out some time to jot down your goals and what you want your call to action to achieve, as well as what specific actions you want your audience to take. Doing this will help you zone in on your ultimate goal and help you construct great messaging for your CTA that gets your audience to take action.

Start with a compelling command verb:

Verbs can make all the difference. Sometimes they’re almost twice as effective as nouns and adjectives. The goal is to get your audience to act, so it makes sense to start with a compelling command verb. Here are just a few great verbs you can use for a call to action — download, continue, sign up, subscribe, order, get started, and comment below.

Include a buzzword:

In addition to compelling verbs, you’ll need to throw in a buzzword to really sell your call to action. A buzzword is a word or phrase that is fashionable at a particular time or in a particular context. Here are a few examples of a few buzzwords: Get started now, sign up now, sign up for a free trial,

Create urgency:

You create urgency by including a deadline in your CTA. Deadlines get people to act. When you had an essay due, how often did you leave it to the last minute? Urgency forced you to act. If your call to action has a deadline, like “Offer valid for 24hours”, it can be the extra motivator to get your audience to take action.

Keep it simple:

Your customers are there to act, not read a novel. The longer the word count of your call to action, the less likely your audience will click on it.

To further help you create CTAs that convert, here are some examples of effective CTAs:

  • Give (your product) a try
  • Let’s start a new project together!
  • Send Me Specials Now!
  • Are you doing your SEO wrong? Enter your URL to find out
  • Discover a cocktail tailored to your taste

What’s your CTA? Let’s talk in the comment section!