The Ultimate Guide To Optimizing Your Website For Increased Sales

Of what use is high website traffic if most of it doesn’t convert to leads?

Imagine visiting a website and finding it difficult to locate their ‘About Us’, ‘Contact’ or any other page, what would you do? Stay or leave?

When last did you check your website analytics? Do you know your conversion rates?

I am almost certain that like most business owners you are focusing on your day-to-day operations and haven’t checked your website and analytics in a while.

Analytics and conversion rates may seem trivial and overrated to you, but share some stats that will most likely scare you a little bit…

  • According to Econsultancy, 40% of people will abandon a web page if it takes more than 3 seconds to load.
  • 57% of users won’t recommend a business with a poorly designed mobile site. (Delhi School of Internet Marketing)
  • 88% of online consumers are less likely to return to a website after a bad experience.
  • 75% of consumers admit to making judgement on a company’s credibility based on the company’s website design.

These are just a few repercussions of having a poorly designed and poorly optimized website.

A business that makes periodic optimization of its website a priority, is bound to experience an increase in leads generated as well as actual sales.

So now that we’re on the same page, let me tell you what you can do to convert website visitors to customers?

1. Have a UVP

Having a unique value proposition (UVP) will set you apart from your competition. Your website needs to clearly state the value customers get when they use your products/services.

Coca-Cola and Pepsi sell a similar cola drink, right? So why do you choose Coca-Cola over Pepsi or Pepsi over Coca-Cola? It’s usually a subtle unique value proposition that the brand has communicated over the years.

Whatever your value proposition is, ensure that it is highlighted on your business website and easy for your consumers to understand.

2. Optimize your load speed & mobile compatibility

A properly optimized website should not take longer than 3 seconds to load and should be accessible on any device. Even 1 second delays can lead to a 7% decrease in conversion (Neil Patel), while most users using mobile devices won’t stay on your page if it isn’t optimized for mobile.

So how do you optimize your page load speed? There are a few things to look out for when it comes to page load speed: large image sizes need to be avoided, JavaScript code issues need to be addressed, gzip compression needs to be enabled and the list goes on. Not sure whether your site loads fast or slow? You can test the speed of your website here with Google’s free Test my site tool.

Test your site on various devices and make sure that the navigation on all devices is easy peasy.

3. Focus on your UI/UX and have CTA Buttons

Websites need to look professional and have a user interface (UI) as well as a user experience (UX) that is highly enjoyable. Beyond the look and feel making sure users know what to do next is key. So don’t forget to include Call-to-Action (CTA) buttons on your site.

However it’s not okay to just have a calls-to-action on your website, you also need to ensure that these call-to-action links are working. I have often come across web pages with great content, but their CTA buttons weren’t properly linked so they lost me.

4. Cater to people in the different stages of the buying cycle

Approximately 96% of visitors that come to your website are not ready to buy just yet. This means that you need to be able to cater to website visitors in their different stages of the buying cycle.

This is where content and page titles come in to play —A properly outlined website page title can convert a website visitor to a customer. Keep your titles simple, clear and value packed. In terms of content that colnverts — be creative and make sure to have info graphics, how-tos, customer reviews, checklists etc. as these are all great tools to get your customer closer to clicking on that BUY button. Last but not least — limit the number of form fields on your landing page and contact us page. Your forms should carry only the necessary number of fields. Long forms scare potential customers.

5. Don’t forget your SEO

You may have heard of Search Engine Optimisation (SEO), but may not be clear what this is really about. Basically your Search Engine Score tells you how well your site is optimized for search, i.e how easy it is for users to find your site using a search engine.

There are tips and tricks you can implement to get your website ranking higher, which will give you more eyeballs instantly.

So now you are definitely ready to get a beautifully designed and highly optimised website and make tons of sales!