This Week in GAFAnomics #8

Apple turns 40 / Social networks fighting for user attention / Snapchat joins the war for messaging

“This week in GAFAnomics” features top articles from FABERNOVEL’s internal Slack discussions on the Network Economy. Subscribe to our “Inside GAFAnomics” publication for your weekly dose of curated news about the Network Economy.

So what happened this week in GAFAnomics?!


Last week Apple turned 40. It is now the biggest market cap in the world. Over the next decade Apple is preparing to lead the changes on TV, Health and Transportation. 
The question is not if Apple will be a 1 Trillion Dollar company, but when?- curated by Nuno Ribeiro

Snapchat brings audio and video to its chat tab, enabling users to communicate through the platform on a daily basis. 
Snapchat is climbing its way up the ladder by becoming a larger messaging platform and increasing the service’s monetization potential. — Curated by Clément Boxebeld

Instagram will update its news feed algorithm, showing posts by interest rather than chronological order. Instagram is paving the way for increased monetization of brand-user interactions.
After Twitter last month, and Snapchat this week, platforms are updating their content strategy to keep users engaged at a time where the battle for messaging and social networks intensifies. — Curated by Joachim Renaudin

Uber’s new integration feature allows brands to push contextualized content directly on the Uber app during the ride: book a restaurant on Yelp, and Yelp will push you the menu during your ride. 
Uber integrates with an increasing number of services to become a personalized and ubiquitous transportation solution. — Curated by Joachim Renaudin

Facebook users spend 3–10 x more time on the platform than on any other social network. Facebook is clearly winning the platform war for time & attention, as they take an increasing share of the user digital journey. — Curated by julien breitfeld


That’s all for this week, but follow us for more news about GAFAnomics next week ! In the meantime, you can check out our latest article to learn more about platforms, their strengths and their projected future: