Why Gillette’s Ad Was So Smart

Cause-marketing is here to stay

Photo by Rux Centea on Unsplash

“If your business or brand doesn’t stand for a cause, consumers may turn to your competitors,” says Kim T. Gordon in her article in Entrepreneur magazine entitled Cause Marketing Matters to Consumers. “Social responsibility makes consumers take notice.”

A few days ago Gillette, the razor company, released an ad expanding on their tag-line, “The best a…




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Elle Beau ❇︎

Elle Beau ❇︎

Dispelling cultural myths with research-driven stories. My favorite word is “specious.” Not fragile like a flower; fragile like a bomb! Twitter @ElleBeau

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