Why Gillette’s Ad Was So Smart

Cause-marketing is here to stay

Photo by Rux Centea on Unsplash

“If your business or brand doesn’t stand for a cause, consumers may turn to your competitors,” says Kim T. Gordon in her article in Entrepreneur magazine entitled Cause Marketing Matters to Consumers. “Social responsibility makes consumers take notice.”

A few days ago Gillette, the razor company, released an ad expanding on their tag-line, “The best a…

--

--

--

Recommended from Medium

Key Metrics to track on Google Analytics

“The Only Good Ad Is A Dead One…”, A Hacker News Fallacy vs $1.2 Million In Profit

7 Pivotal Trends for Restaurants in 2021

What I Learned From One Year of Relentless HARO Pitching

Perfect365 APK v8.89.5 (MOD VIP Unlocked)

Perfect365 APK v8.89.5 (MOD VIP Unlocked)

An Introduction to Long Tail Keywords- Search Engine Optimisation

What can you do better to find the right prospect?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Elle Beau ❇︎

Elle Beau ❇︎

Dispelling cultural myths with research-driven stories. My favorite word is “specious.” Not fragile like a flower; fragile like a bomb! Twitter @ElleBeau

More from Medium

Punching Down Has Never Actually Been Funny

Of Course He’s Crazy — And No, That Doesn’t Matter

Study: Banning Abortions Would Lead to a 21% Increase in Pregnancy-Related Deaths