UX secrets 1 : Storyz is real and it feels slow

Fishermen in Conversation by Abbot Fuller Graves

Designers are often asked to perform miracles by transforming forced set of requirement into a interactive flow easy on the eye, mind and context of users and of-course they have to look pretty. Any questioning of these will only indicate that the process may slow down the “Agile”.

Thats why we introduced “Storyz” as a story telling approach to synthesize the abrupt situation of creating wireframes from a unquestioned set of requirements during product building.

Step 1

Identify key components

Figure out high level components of your design that will directly impact the goals you have set to achieve. In a typical design we see these common patterns

  1. On boarding the user to make him taste the concept and value of your creation
  2. Navigation you want the user to get used to get deeper access to information and features
  3. Features that actually help the user to perform key tasks
  4. Connections that he is likely to make in a given amount of network size and time

Step 2

Prioritize requirement bucket list around the above themes that involve user in a storyline.

  1. Think of conversational style of copy to enhance on boarding, navigation, key features and connections to engage the user in a story mode.
  2. For Example: On boarding may contain welcome messages each saying “hello there”, “Is it a hot afternoon”, “Love the mood today” and so on each time he opens the product.
  3. Navigation icons may be generated from the outline of the story you have in mind. We often invent iconography for phrases like “maybe”, “often”, “not keen”, “interested”.
  4. Imagine features like buying an item selected from your shopping cart. The task is critical will get repetitive after a while. We try to insert Storyz like “Quite a many are shopping today”, “Your friend just viewed an item X” during the check out process.
  5. Matching interests, Introductory messages, Ice breakers are key in making connections work. We design graphicons, stickers, text blobs to create the needed mood for the conversation to start depending on the users background. For Example, after mining over 3000 messages of investors trying to connect with startups we saw “ Hi, interested to know more about your startup” was the most used messaging. We created teaser questions with this data that improved active conversation numbers.

Step 3

Outline the design

Now we have the “framework to Storyz” and the interaction to be built. Pick up the components and sketch conversations that are more likely to create interest

  1. Identify your tool : Its not Sketch, AI or Photoshop. Its your note book. Its simpler to type conversations, print and read out the script like a normal guy.
  2. Engage the code/coders : Best tips of stories comes from fresh youngsters who love to embrace life and not be too critical about it. Involve in a Storyz meeting to note key insights. Be cautious of serious Business folks. They may overwhelm with heavy jargons like “lead Syndicate!”
  3. Use proper iconography that depict your story with a tinge of humor.
  4. Start building fast. Observe the flow only in its working state to refine. Do not wait
  5. Be patient, the experience building seems slow. You see the results to yourself only after the MVP and the change in metrics only after the launch.

To learn more about how Storyz increase engagement metrics feel free to connect me on kirankulkarnip@gmail.com

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