10 tips to promote effectively your “tour guide” app
Your “tour guide” app is ready? Great! Now, listen carefully: the smArtapps team is about to reveal 10 ways to make it a public success. 👂
# 1. Use your ticket as a communication medium.
Your visitors are attached to your tickets and their beautiful visuals: they are numerous to collect them, especially among students in history of art, history or tourism. Why not add a preview of your app to their collection? And for online ticketing service, nothing is easier than adding an invitation to discover your app to the sending of e-tickets. 😊
# 2. Invest in kakemonos and place them in the queue of your establishment.
Invite visitors to turn this passive waiting time into a moment of discovery: by downloading the app, they get a taste of what they are going to visit.
# 3. Inside the exhibition: indicate with a pictogram the artworks that are the subject of a comment in your mobile app.
This will make its use easier for visitors who have already downloaded the app and will serve as a reminder to those who have not yet done so. 😉
# 4. Don’t forget to promote your app at the entrance AND the exit of your establishment.
“A “tour guide” app is both a teaser and a souvenir of the exhibition!” recalls Mileva Stupar, Head of Cultural and Educational Action Department at the National Audiovisual Institute. 👍
# 5. Create a dedicated page on your website …
… To introduce your app and include links to the Apple Store and Google Play to download it.
# 6. Don’t neglect social networks.
Your followers appreciate your institution, they are connected and probably well equipped. This audience is all yours and it is likely to share your content: enjoy!
# 7. Involve influencers.
Invite them to test the app and inform their own audience of its interest. 👏
# 8. Encourage visitors to rate your app in the stores.
An app appreciated by the public, with good rates and comments, is more attractive in the stores and inspires confidence. 🏆
# 9. Demonstrate it.
Do you have television screens over your welcome desks? Take advantage of them: it is the ideal medium to demonstrate your mobile app. Show your visitors how useful and comfortable they are, as did the INA at the Maison Rouge. 😉
# 10. Make the receptionists and wardens aware of the interest of the app.
Thus, they will also encourage visitors to download your app. 👍
BONUS: Install a dedicated download terminal …
… at the entrance of your establishment or exhibition. Thus, your mobile app is easily accessible to everyone, including those who have difficulties with 4G. 😉
Interested in the infographics of this article? Send us a mail! 🙂
