“Flying with the Germans”
The other day I saw the new Lufthansa advertisement on TV and I have to say that I was rather amused by it. Two English men get transferred onto a Lufthansa flight and seem to be horrified. They imagine stewardesses wearing traditional clothes, people having bratwurst for breakfast, watching football, hearing the cuckoo clock on the wall and a little boy sitting behind them in a German football shirt. At the end they find out that everything is unexpectedly nice and that there is just the boy in the German shirt sitting behind them. I liked the way they’ve used German cliches which are known all over the world. Almost everyone associates Germany with Bavarian traditions and therefore I find it quite a good idea to use this to attract people’s attention. I will never forget when I was in year ten at school and an American exchange student asked me to wear a dirndl as some of her friends were coming over to Germany and they apparently thought that everyone in Germany would be wearing them all the time.
I’d seen the advert on Facebook and on YouTube before it was even on TV. Creating catchy adverts is the best way to get the customers attention and I am pretty sure it works as people are more likely to watch it if it is new and different. It’s the same principle with the special adverts produced by Edeka. Although they are not usually on TV, their catchy slogans ( like “super geil”) or heartbreaking stories (the lonely old man trying to get his family all together by pretending he has died) are quite popular on social platforms, like Facebook or YouTube. People watch them, like them and talk about them ….
